Thursday, September 25, 2008

Yahoo - Mermaid

Copy: "Only search within 100 degree, why not use Yahoo! 360 degree search engine!"
100 degree is a wordplay with the name of Yahoo’s no.1 search engine competitor in China, Baidu.
(Solo buscas en un angulo de 100 grados, ¿por que no usas el buscador 360 grados de Yahoo!?)
100 grados es un juego de palabras con el nombre del principal competidor de Yahoo en China, Baidu

Agency: DDB Shanghai, China
Creative Directors: Michael Dee & Jody Xiong
Art Directors: Jody Xiong & Leo Wan
Copywriter: Meredin Xu
Illustrators: GongKun, Aif Xie & Jody Xiong

Published: May 2008

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