City of Nettuno - Staying Alive

Copy: "Staying alive.
Stay sober and you'll stay alive.
Every year, 6000 people get killed in road accidents caused by alcohol abuse, especially on weekend nights.
The City of Nettuno invites you to drink responsibly."
(Manteniéndote vivo.
Permanece sobrio y seguirás con vida.
Cada año, 6000 personas mueren en accidentes de tráfico causados por abuso de alcohol, especialmente durante las noches del fin de semana.
La ciudad de Nettuno te invita a beber responsablemente)

Agency: Link, Anzio, Roma, Italy
Creative Director: Hilde Capra
Art Director: Valerio Cicco
Copywriter: Edoardo Loster
Photographer: Domenico Apruzzo

Published: July 2010

Citta di Nettuno - Anti-Smoking Campaign

Copy "According to many scientific researches, people who smoke have a higher chance to die young.
On the 31st of May, the World No Tobacco Day, the Mayor of Nettuno invites all the smokers to stop before it's too late."
(Según varios estudios científicos, las personas que fuman tienen un mayor riesgo de morir jóvenes.
En el 31 de Mayo, el Día Internacional Sin Tabaco, el Alcalde de Nettuno invita a todos los fumadores a dejarlo antes de que sea demasiado tarde)

Smoking prevents dementia.
(Fumar previene la demencia)

Smoking prevents the minimum pension.
(Fumar previene la pensión mínima)

Agency: Link, Rome, Italy
Creative Director: Hilde Capra
Art Director: Valerio Cicco
Copywriter: Saverio Lotierzo

Published: May 2010

Brilliance Auto - Dragon

Copy: "Originated from China"
(Originado en China)

Agency: linksus, Beijing, China
Creative Director: Polar Qiao
Art Director/Illustrator: Luoze
Copywriter: Xiao Cong

Published: June 2007