Red-logistics: Move it as it is

Copy: "Move it as it is."
(Muévelo tal y como es)

Agency: Promoseven, Riyadh, Saudi Arabia
Executive Creative Director: Ahmad Beck
Art Directors: Ahmad Beck & Ramero Firmeza
Photographer: Steve Kozman
Copywriter: Ahmad Beck
Retoucher: Amin Daw (Standby Production)

Dental Clean - Fish

Copy: "Catch food effectively."
(Atrapa la comida eficazmente)

Agency: Impact BBDO Riyadh, Saudi Arabia
Creative Director/Art director: Ahmad Beck
Copywriter: Ziad Chehab
Photographer: Steve Kozman

Change Lingerie - Change in Saudi Arabia

CHANGE is an international upscale brand providing quality lingerie, swimwear and homewear. The objective of the ad was to announce the launch of CHANGE in Jeddah, Saudi Arabia. The ads' main focus is to utilize the concept behind censorship in Saudi Arabia to pull focus on the Brand's product line and to transform censorship into art. The ads are all in English, as they target an upscale bilingual audience.
(CHANGE es una marca de lujo internacional que se dedica al sector de la lencería, ropa de baño y ropa para estar por casa de calidad. El objetivo del anuncio era publicitar el lanzamiento de CHANGE en Jeddah, Arabia Saudí. Para ello se sirvieron principalmente de el concepto que subyace tras la censura en Arabia Saudí para centrar la atención sobre la linea de productos de la marca y convertir la censura en arte. Los anuncios están en ingles, dado que su objetivo es la exclusiva audiencia bilingüe)

"Cover anything but the lingerie."
(Tapa todo menos la lencería)


"Edit anything but the bra."
(Edita todo menos el sujetador)


"Censor anything but the bikini."
(Censura todo menos el bikini)
Edit anything but the bra.

Agency: Ogilvy, Jeddah, Saudi Arabia
Creative Director: Mazen Hassan
Art Director/Illustrator: Yasser Alireza
Copywriters: Yasser Alireza & Fitna Nazer
Account management: Khaled Shalha

Published: May 2008