Copy: "Kids form an attitude to alcohol long before even they ever have drink themselves. From their most important rolemodel: you.
Kids absorb your drinking."
(Los niños se forman una actitud hacia el alcohol incluso mucho antes de que hayan bebido. De su modelo de comportamiento más importante: tú.
Los niños absorven tu consumo de alcohol)
Agency: Clemenger BBDO, Melbourne, Australia
Executive Creative Director: James McGrath
Creative Director: Ant Keogh
Art Director: Tom Martin
Agency Producer: Sevda Cemo
Director: Mark Molloy
Production Company:Exit Films
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