thingsarefine.org

Copy: "Don't vote. Things are fine just the way they are."
(No votes. Las cosas van bien tal y como están)

Agency: Borders Perrin Norrander, Portland, USA

Channel Globo News

Copy: "Build your own opinion.
Globo News. Life in real time."
(Create tu propia opinión.
Globo News. La vida en tiempo real)

Agency: CGCOM, Rio de Janeiro, Brazil
Creative Director: Marcos Pedrosa
Art Director: Bruno Di Celio
Copywriter: Fernando Conde
Photographer: Aderi Costa

Published: June 2008

Nike - Fate

Copy: "Leave nothing."
(No dejes nada)

Agency: Wieden + Kennedy
Creative Directors: Jeff Williams, Alberto Ponte & Tyler Whisnand
Copywriter: Jason Bagley
Art Director: Ryan O'Rourke
Senior Producer: Matt Hunnicutt
Associate Producer: Juliana Montgomery
Prod Company: Anonymous Content
Director: David Fincher
EP: Jeff Baron
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Robin Muxton
Production Supervisor: Patrick Malloy
Editorial: Rock Paper Scissors
Editor: Angus Wall
EP: CL Weaver
Producer: Mike Goble
Post/Effects: Asylum
VFX Supervisor: Sean Faden
EP: Michael Pardee
Producer: Mark Kurtz
Production Coordinator: Emily Hoovler
Composing Supervisor: James Allen
Sound Design: Mit Out Sound
Sound Designer: Ren Klyce
EP: Misa Kageyama
Audio Post: Lime
Mixer: Loren Silber
Producer: Jessica Locke

Aired: October 2008

Vancouver International Film Festival

Agency: TBWA, Vancouver, Canada
Agency Producer: Mike Hasinoff
Creative Director: Paul Little
Copywriters: Addie Gillespie & Jon Murray
Director: Christopher Hutsul
Production Company: Soft Citizen
Exec Producers: Eva Preger, Link York & Jacqui Wilkinson
Line Producer: Tracey Nomura
Editor & Editorial Company: Melanie Snagg (Tonic Post)
Audio: GGRP & Pinewood Sound

Biocorner Ecological Washing Powder

Copy: "Biocorner. Protecting colors."
(Biocorner. Protegiendo los colores)

Agency: AIR, Brussels, Belgium
Creative Director/Copywriter: Véronique Sels
Art Director: Phil van Duynen (Adopt)
Photographer: Adopt
Graphic Design & Digital Imaging: Adopt

Published: September 2008

Kayaking Jumbo Peanuts

Agency: Ogilvy & Mather, Jakarta, Indonesia
Executive Creative Director: Gary Caulfield
Creative Director: Glenn Alexander
Art Directors: Alfa Aphrodita & Yogi Wiweka
Copywriter: Glenn Alexander
Photographers: Heru Suryoko & Leonardus Bramantya
Designer: Aldo Khalid

Published: 2008

Skip Washing Powder - Stain Reversal Technology

Copy: "Stain reversal technology."
(Tecnología que invierte las manchas)

Agency: Lowe Bull, Johannesburg, South Africa
Creative Director: Rui Alves
Art Director: Christopher Charoux
Copywriter: Domenique Sliva
Photographer: David Prioir
Retoucher: George Greyling

Published: October 2008

Dutch Government - Keep Holland clean

Copy: "Do not turn your buses into garbage trucks.
It's just as easy to throw your trash in the waste bin."
(No conviertas tus autobuses en camiones de basura
Es igual de sencillo tirar tus desperdicios a la papelera)

Agency: Grey, Amsterdam, Netherlands
Art Director: Kees Albers
Copywriter: Pol Hoenderboom

Kiwi Kleen Toilet Cleaner

Copy: "Because you never know who else has been sitting there."
(Porque nunca sabes quien más se ha sentado ahí)

Agency: Grey Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Kong Siu Lan & Vincent Tse
Copywriter: Vincent Tse
Art Director: Kong Siu Lan

PUR Water Filtration Systems

Agency: TBWA\Chiat\Day, Los Angeles, Usa

Amnesty International - Write For Freedom

Copy: "By writing thousands of protest letters every year, Amnesty International Malaysia has played a role in freeing dozens of political prisoners. But really, it's just a drop in the ocean. There are still dozens more still being wrongfully imprisoned for their opinions. To find out how you can help, log on to http://www.aimalaysia.org/ to become a freedom writer."
(Escribiendo miles de cartas de protesta cada año, Amnistía Internacional Malasia ha jugado un rol en la liberación de docenas de prisioneros políticos. Pero realmente esto es solo una gota en el océano. Todavía hay docenas más que continúan estando erróneamente encarcelados por sus opiniones. Para descubrir como puedes ayudar, entra en www.aimalaysia.org y conviértete en un escritor por la libertad)

Agency: Saatchi & Saatchi Malaysia
Executive Creative Director: Adrian Miller
Art Directors: Gigi Lee & Jasphine Chew
Copywriter: Primus Nair

Dressing for Pleasure - Ketchup Bottoms

There are two worlds of bottom snacking, the world of BDSM and the world of ketchup bottles. The company, Dressing for Pleasure, a specialist in fetishwear and all things S&M releated, married these two worlds by putting stickers of enticing rear ends on the bottoms of ketchup bottles. Thus inviting bar patrons to explore a completely different appetite while addressing their hunger.
(Hay dos mundos en lo que a azotar en el culo se refiere, el del sadomasoquismo y el de las botellas de ketchup. La empresa, Dressing for Pleasure, especialista en ropa interior de fetichismo y relacionada con el S&M combinó ambos mundos poniendo pegatinas en la base de botellas de ketchup. De esta manera invitaba a los comensales a explorar un apetito completamente diferente mientras calmaban su hambre)

Agency: JWT , New York, Usa
Chief Creative Officer: Ty Montague
Executive Creative Director: Kash Sree
Creative Director: Raphael Milczarek

Nike Women - Stories

Copy: "Here I am."
(Aquí estoy yo)

Nicola Sander

Simona La Mantia

Nicola Spirig

Maria Sharapova

Agency: Wieden+Kennedy Amsterdam, The Netherlands
Executive Creative Directors: John Norman & Jeff Kling
Creative Directors: Mark Bernath & Eric Quennoy
Associate Creative Director: Betsy Decker
Copywriters: Mark Bernath, Eric Quennoy & Betsy Decker
Art Directors: Anders Stake & Darren Watkins
Exec Producer: Corey Bartha
Agency Producer: Cat Reynolds
Group Account Director: Patricia Cerda
Account Director: Abi Findlay
Account Manager: Giuseppe Puglisi
Business Affairs: Maureen Doyle
Production Co: Paranoid US
Director: Edouard Salier
Executive Producers: Claude Letessier & Phillip Detchmendy
Head of Production: Cathleen O'Connor
Producer: Anne Lifshiftz
Post Producer: Guillaume Raffi
Line Producer: Romain Staropoli
Post Production Facility: Digital District
Executive Post Producer: David Danesi
Post Coordinator: Alexis Vieil
Graphics: Julien Choquart
Lead 3D: Jean Lamoureux
Flame: Christophe Richard
Sound: Massive Music
Composers: H. Brouwer & R. Gommans

Yesss.be - The Chewing Gum Collector

Copy: "There is a fellowship for everyone. Yesss.be."
(Hay una comunidad para todo el mundo. Yess.be)

Agency: Co'nform Belgium
Creative Director: Seb De Roover
Art Directors: Seb De Roover & Geert De Rocker
Copywriter: Tom Berth
Director: Dirk Verheye
Production: TRS Brussels

Aired: October 2008

Jin Si Ping Parkinson Medication

Copy: "Stopping tremor, Jin Si Ping beats Parkinson’s disease effectively."
(Detiene los temblores. Jin Si Ping bate la enfermedad de Parkinson con efectividad)

Agency: Euro RSCG Life, Shanghai, China
Creative Director: Jane Huang
Art Director: Handsome Wong
Copywriters: Jane Huang & Dodo Liu
Photographer: Eric Zhang

Adidas - All Day I Dream About Sneakers

The campaign showcases the seemingly impossible sneaker creations of Herr Fritz Träumer, an enigmatic Adidas designer who dedicated his lifetime to constructing the world’s most original range of sneakers. Excerpts from Träumer’s detailed private journals plus images of his truly unique sneaker creations are presented in a limited edition book, exclusively available at sneaker retailers around Australia and New Zealand.
(La campaña muestra las creaciones de zapatillas aparentemente imposibles de Herr Fritz Träumer, un enigmático diseñador de Adidas que dedicó su vida a construir la gama más original de zapatillas del mundo. Fragmentos de los diarios privados de Träumer e imágenes de sus creaciones realmente únicas son ahora presentadas en un libro de edición limitada disponible únicamente en las tiendas de zapatillas de Australia y Nueva Zelanda)

Copy: "All Day I Dream About Sneakers."
(Sueño todo el dia con zapatillas)

Agency: Lifelounge, Melbourne, Australia
Creative Director: Daniel Pollock
Associate Creative Director: David Ponce de Leon
Art Director: Dimitri Kalagas
Copywriter: Chris Cork
Designers: Dimitri Kalagas, Yolanda Collins & Michael Pham

Published: September 2008

Infrarouge Night Out Guides

Copy: "Sleeping sucks."
(Dormir apesta)

Agency: Publicis Conseil, Paris, France
Executive Creative Director: Olivier Altmann
Art Director: Olivier Dermaux
Copywriter: Mathieu Vinciguerra
Account Executives: Cécile Lejeune, Mathieu Delcourt & Damien Bescou
Illustrator: craOman

Lenor Fabric Softener - Windows

Agency: Grey Worldwide, Poland
Creative Directors: Katarzyna Sosnierz & Grzegorz Waliczek
Art Directors: Zofia Nowak & Beata Kotnowska-Bujak
Photographer/Illustrator: Jason Hinley

Volkswagen Snow Tyres - Turn sign

Copy: "Don't trust the road in winter."
(No confíes en la carretere en invierno)

Agency: DDB Milan, Italy
Creative director: Vicky Gitto
Art Director: Aureliano Fontana
Copywriter: Bruno Vohwinkel
Photographer: Pixelway/Corbis

Brazilian Press Association - The Comma

Copy: "Brazilian Press Association. 100 years fighting so that no one will change a single comma from your information."
(Asociación de Prensa Brasileña. 100 años luchando para que nadie cambie ni una sola coma de tu información)

Agency: Africa Sao Paulo, Brazil
Creative Directors: Nizan Guanaes, Sergio Gordilho, Fabio Seidl &Bruno Brasil
Art Director: Bruno Brazil
Copywriters: Fabio Seidl & Luiz Gonzaga Saraiva
Production Company: Visorama
Director: Jose Bessa

Aired: August 2008

World Class Gym - Caricature

For the launch of the new World Class flagship gym in Stockholm, caricature artists were put in strategic places making free portraits of Saturday strollers. Unsuspectingly they received a personal hand drawn ad with an opening offer and themselves made as fit body builders.
(Para el lanzamiento del nuevo gimnasio World Class en Estocolmo, se emplazaron artistas de la caricatura en puntos estratégicos de la ciudad para que hicieran retratos gratuitos de los viandantes de ese sábado. Para su sorpresa, estos recibían un anuncio personalizado hecho a mano con una oferta de apertura y una caricatura de sí mismos como culturistas)

Agency: Le Bureau Stockholm, Sweden
Art Directors/Copywriters: Jonas Wittenmark & Tobias Carlson

Ant-Rid

Copy: "Ants won't see it coming."
(Las hormigas no lo verán venir)

Agency: DDB Melbourne, Australia
Executive Creative Director: Grant Rutherford
Art Director: Tamara Yim
Copywriter: Martin Brown
Retoucher: Dennis Monk

Stop the Traffik - Barcode

Copy: "People shouldn't be bought and sold."
(La gente no debería estar a la venta)

Agency: Leagas Delaney London, UK
Creative Director: Rob Burleigh
Art Director: Chris Clarke
Copywriter: Matt Moreland
Illustrator: Philip Nicholson

Standard Bank Chip & Pin

Copy: "If only they we're this easy to spot.
Standard Bank's Chip & PIN technology gives you the power to protect yourself from the criminals who might not look like criminals."
(Si fuera asi de sencillo reconocerlos...
La tecnología Standard Bank's Chip & PIN te da el poder de protegerte de los criminales que puede que no parezcan criminales)

Agency: TBWA Tequila\ Johannesburg, South Africa
Creative Director/Art Director: Justin Wright
Copywriter: David Edworthy
Photographer: Chris Saunders

Published: October 2008

Honda Civic - Grooves

Agency: RPA, Santa Monica, USA
Creative Directors: David Smith, Joe, Baratelli &Pat Mendelson
Art Director: Laura Hauseman
Copywriter: Adam Lowrey
Production Company: Park Pictures (New York/Santa Monica)
Director: Lance Acord
Director of Photography: Lance Acord
Executive Producer: Jackie Kelman Bisbee
Producer: Mary Ann Marino
Associate Producer: Ahnee Boyce

Released: October 2008

Sunlight Dishwasher Soap

Copy: "Only one tea spoon."
(Con solo una cucharada de las de café)

Agency: Lowe, Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Danang
Art Director: Budi Utama
Retouchers: Hario Yudhono & Rudi Haryanto

Adidas - Be Original

Production Company: Independent, Sweden
Director: David Dawoodi
Executive Producers: Jani Guest & Richard Packer
DoP: Adam Frisch
Editor: Håkan Wärn
Telecine: Carl Skaff
Music: Freddie Wadling & Frida Snell "Flow My Ashes"
Sound: Martin Dahl
Post: Syndicate

Sony Ericsson - Details

Copy: "Hear every detail."
(Escucha cada detalle)

Agency: Saatchi & Saatchi, Stockholm, Sweden
Creative Director: Fredrik Preisler
Art Directors/Copywriters: Mårten Hedbom & Fredrik Preisler
Produced and directed by RBG6.se

Aired: October 2008

PSP - Fight

Copy: "Multiplayer wireless gaming."
(Partidas multijugador inalámbricas)

Agency: Mike & Blake, London, UK
Art Director: Blake Durden
Copywriter: Mike Pantelides
Agency Producer: Steve Wyles
Production Company: Static Films
Director: Dan Fernbach
Producer: Parm Sidhu
Director of Photography: Marcus Domleo
Editor: Charlie Roberts (Marshall Street Editors)
Sound Mixer: Dugal (Wave Studios)
3D Animation: Josh Lindo

Aired: October 2008

Citra Bodywash - Rubberducky

Product: Citra Whitening Bodywash (Jabón corporal blanquante Citra)
Agency: Lowe Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Firman Halim
Art Director: Andruya Andrus
Copywriter: Anton Jaya
Agency Producer: Handayani Wirdan
Photographer: Artli
Retoucher: Heru Suryoko

Sol Meliá Hotels and Resorts: Passion

Copy: "Passion. It's in everything we do."
(Pasión. Está en todo lo que hacemos)

Agency: Turkel Advertising, Miami, USA
Creative Director: Bruce Turkel
Art Director: Hugo La Torre
Copywriter: Greg Wheeler
Photographer: Cylla Von Tiedemann

Published: 2006

Brisbane Writers Festival

Copy: "Don't judge a book by it's movie."
(No juzgues un libro por su película)

Agency: Publicis Mojo, Brisbane, Australia
Creative Director: Andy Ward
Art Director: Lee Griffin
Copywriter: Matt Gray

Released: September 2008

Sao Paulo State Government - Don't drink and drive

Copy: "There is something worst than a hangover on the following morning: regret.
Don't drink and drive."
(Hay algo peor que la resaca de la mañana siguiente: arrepentimiento.
Si bebes no conduzcas)

Agency: Lua Branca, São Paulo, Brazil
Creative Director: Rodrigo Gonzalez
Art Director: Hermes Jurkowitsch
Copywriter: Alexis Leiria
Illustrator: Ebbeto
Photographer: Getty Images

Published: August 2008

Children's Speech Therapist

Agency: Adventa Lowe, Kiev, Ukraine
Creative Director: Oleksiy Pasichnyk
Art Director: Alexey Demin
Illustrator: Vladimir Kuzmenko
Account Director: Olga Mamaeva

Published: September 2008

Stihl - Harder

Copy: "Cleaning/sawing/strimming/clearing/trimming seems harder without a Stihl."
(Limpiar/serrar/desbrozar/despejar/recortar parece más dificil sin una Stihl)

Agency: Publicis Conseil, Paris, France
Creative Directors: Olivier Altmann & Hervé Plumet
Art Directors/Copywriters: Yves-Eric Deboey & Mathieu Degryse
Photographer: Marc Gouby
Retouching: Pierrick, sparklinking