Copy: "If you are impaired and hit someone, you'd do anything to trade places with them.
But you know what? You can't."
(Si conduces bajo los efectos y atropellas a alguien, harías cualquier cosa para cambiarte con ellos.
¿Pero sabes qué? No es posible)
Agency: Calder Bateman Communications, Alberta, Canada
Creative Director: Kevin Barclay
Art Director: Jeff McLean
Copywriter: Bob Wood
Director: Mark Mainguy
Producer: Max Wawruck (Maxmedia)
Production Company: Stir Productions
Editing/Visual Effects: Fini Films
Music: Colin Weinmaster
Sound Production: WAVE Audio Productions
Aired: August 2009