Panda Cheese - Never Say No

Copy: "Never say no to Panda."
(Nunca digas que no a Panda)

Agency: Advantage Marketing & Advertising/Elephant, Cairo, Egypt
Creative Directors/Copywriters: Ali Ali & Maged Nasar
Art Director: Hossam Fawzy
Production Company: The House
Director: Ali Ali
Producer: Hossam Fawzy
Editors: Mohsen Abdel Wahab & Azman
Sound Design/Arrangement: Hosny Ali
Lighting: Pedro Belray
Post Production: Azman

International Society for Human Rights - Scared Leaders

Robert Mugabe (Zimbabwe)

Muammar al-Gaddafi (Libya)

Kim Jong Il (North Korea)

Agency: Ogilvy, Frankfurt, Germany
Creative Directors: Simon Oppmann & Peter Roemmelt
Art Director/Copywriter: Taner Ercan
Photographers: Robert Eikelpoth & Michael Breyer

Save the Children - The Lottery of Life

Copy: "The lottery of life."
(La lotería de la vida)

Sierra Leone vs Sweden

Darfur vs Sweden

Palestine vs Sweden

Philippines vs Sweden

Agency: Lowe, Brindfors, Sweden
Creative Directors: Villard & Bartholf
Art Directors: Pelle Lundquist & Emmeli Österdahl
Copywriter: Stefan Pagreus
Photography: Stockfoto
Typographer: Ola Lanteli

Leica - Sharpest Details

Copy: "Sharpest details.
Leica S2 with 37,5 million pixels."
(Detalles con mayor nitidez.
Leica S2. 37,5 millones de píxels)

Agency: Advico Y&R AG, Zurich, Switzerland
Creative Director: Christian Bobst
Copywriter: Johannes Raggio
Art Director: Lukas Wietlisbach
Photographer/Typographer: Luca Schneider

Amnesty International - Making the Invisible Visible

"Making the invisible visible" is an outdoor campaign for Amnesty International featuring German street artists Mentalgassi that wants to bring attention to the case of Troy Davis, a prisoner who who has been on death row for over 19 years in the USA, and despite serious doubts about his conviction still faces execution [AI maintain that no physical evidence links Davis to the crime and seven out of nine witnesses have since changed or retracted their testimony, some citing police coercion.] The special posters are designed so that only can be viewed from an angle. An accompanying plaque also directs observers to a site where they can petition to stop Davis' execution.

("Haciendo visible lo invisible" es una campaña de exteriores para Amnistía Internacional que cuenta con la colaboración del colectivo de artistas callejeros Mentalgassi para atraer atención sobre el caso de Troy Davis, un prisionero que lleva mas de 19 años en el corredor de la muerte estadounidense esperando a ser ejecutado a pesar de las serias dudas que rodean su juicio [AI mantiene que no hay evidencia física que relacione a Davis con el crimen y que siete de los nueve testigos se han retractado o han cambiado su testimonio desde entonces, algunos alegando coacción policial.] La instalación esta diseñada de modo que solo sea visible al mirarla desde determinado ángulo. Una placa adjunta dirige a los observadores a una pagina web donde pueden firmar la petición para detener la ejecución de Davis)

Agency: Brothers and Sisters, London, Uk
Creative Direction/Production: Mentalgassi
Creative Team: Lisa Jelliffe & Kirsten Rutherford

Published: November 2010

Drive Dry - Looking Forward To Meet You

Copy: "He'd/They'd love to meet you.
Never drink & drive."
(Le/Les encantaría conocerte.
Nunca bebas si vas a conducir.)

Agency: FoxP2, Cape Town, South Africa
Creative Directors: Justin Gomes & Andrew Whitehouse
Art Director: Ryan Barkhuizen
Copywriters: Mimi Cooper & Simon Lotze
Photographer: Sacha Waldman

Published: November 2010

Senat of Berlin, Department for Economics, Technology & Women - Behind German Walls

Copy: "Sometimes you don't notice it at first glance.
Every fourth woman in Germany is a victim of domestic violence. Don't look away. Help and self-help: www.behind-german-walls.com"
(A veces no lo percibes a primera vista.
1 de cada 4 mujeres es victima de violencia doméstica en Alemania. No apartes la mirada. Ayuda y auto-ayuda: www.behind-german-walls.com)

Agency: DOJO Advertising Agency, Berlin, Germany
Creative Director: Joachim Bosse
Art Directors: René Bieder & Sarah Grote
Copywriters: Joachim Bosse & Dominic Czaja
Illustrator: Sarah Grote
Concept: Joachim Bosse, Dominic Czaja & Yassin Taibi

Published: August, 2010

Caritas - One Minute of Silence For Haiti

After the fatal earthquake in Haiti, there was a massive coverage. Only two weeks later, Haiti was just a minor topic in the media. In order to keep Haiti top of mind & guarantee further support and donations for Caritas long-term reconstruction programme, the agency created “One minute of silence for Haiti”, a silent mp3, sold on major music platforms as a microdonation that managed to top the Swiss charts, was aired by all national radio stations, spread across the press and more importantly kept Haiti an issue.

(Tras el fatal terremoto de Haiti, se dio una masiva cobertura informativa. Solamente dos semanas después, Haiti pasó a ser un tema de poca relevancia en los medios. Con la intención de mantener a Haiti en primera plana y garantizar el consiguiente apoyo y las donaciones necesarias para el programa de reconstrucción a largo plazo de Caritas, la agencia creó "Un minuto de silencion por Haiti", un mp3 silencioso que se puso a la venta en todas las principales plataformas a modo de microdonación que consigió encabezar las listas de éxitos suizas, se puso en todas las radios nacionales, fue comentado por la prensa y lo que es más importante, logró mantener a Haiti en la mente de todos.)

Agency: Jung von Matt/Limmat, Zurich, Switzerland
Creative Directors: Alexander Jaggy & Lukas Frei
Art Director: Fernando Perez
Copywriter: Livio Dainese
Production Company: Südlich-t
Producer: Andreas Fuss
Agency Producer: Ilonka Galliard

Un Techo Para Mi País (A Roof For My Country) - Dislike

Copy: "If you dislike this too, you can help by logging onto untechoparamipais.org"
(Si a ti tampoco te gusta esto puedes ayudar entrando en untechoparamipais.org)

Ecuador

Peru

Haiti

Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Claudio Wilton
Art Directors: Gonzalo Seguel & Francisco Baes
Copywriter: Samer Zeidan

Keep a Child Alive - Digital Death

In honor of World AIDS Day on December 1, a number of USA's popular celebrities, like Justin Timberlake, Lady Gaga, Kim Kardashian, Usher and more, have sacrificed their digital lives and abandoned all social networking platforms, including Twitter and Facebook, and will not return online until their lives are "bought back" - when $1 million has been raised for Keep a Child Alive to help give real life to African and Indian HIV/AIDS sufferers.

(En honor del Día Mundial del SIDA, 1 de Diciembre, un nutrido grupo de famosos estadounidenses entre los que se encuentran Justin Timberlake, Lady Gaga, Kim Kardashian, Usher y otros, han sacrificado sus vidas digitales y abandonado todas las redes sociales, incluyendo Twitter y Facebook, y no volverán online hasta que sus vidas sean "compradas de nuevo" - cuando se recaude 1 millón de dolares para la fundación Keep a Child Alive que trabaja para dar una vida real a los enfermos de SIDA/HIV en África e India)

Agency: TBWA/Chiat/Day, New York, Usa
Chief Creative Officer: Mark Figliulo
Creative Director: Lisa Topol
Art Directors: Eric Stevens & Isabella Castano
Copywriters: Jonathan Marshall, Josh DiMarcantonio & Ani Munoz
Photographers: Markus Klinko & Indrani

Published: November 30, 2010

Ikea - Assembly Service

Copy: "Next time: Assembly Service."
(La próxima vez: Servicio de Ensamblaje)

Shit (Mierda)

Help (Ayuda)

Agency: Grabarz & Partner, Hamburg, Germany
Executive Creative Director: Ralf Heuel
Creative Directors: Dirk Siebenhaar & Tom Hauser
Art Director: Oliver Brkitsch
Copywriter: Heiko Notter
Art Buyer: Indra Hohns
Photographer: Patrice Lange

UNICEF - Switch On

Copy: "See what you can switch on, when the screen is off."
(Mira a lo que te puedes enganchar cuando la pantalla está apagada)

Agency: Lowe, Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Ferly Novriadi
Art Director: Tania Huiny
Copywriter: Ferly Novriadi
Retoucher: Alexander Loppies
Photographer: Anton Ismael

Doctors of the World - We Are All

Copy: "Make your donation at doctorsoftheworld.org.uk.
We are all doctors of the world."
(Haz tu donación en doctorsoftheworld.org.uk.
Todos somos Médicos del Mundo)

"With Steve and Greg illegal immigrants always get what they deserve.
Every month Steve and Greg donate 15 euros to Doctors of the World, enabling twenty illegal immigrants to receive care and blankets."
(Con Steve y Greg los inmigrantes siempre reciben lo que se merecen.
Cada mes Steve y Greg donan 15 euros a Médicos del Mundo, permitiendo que veinte inmigrantes reciban cuidados y mantas)

"As usual, Julie and Sam will spend their 40 euros on syringes.
Julie and Sam donate 40 euros to Doctors of the World, allowing twenty drug addicts to receive clean needles and care."
(Como de costumbre, Julie y Sam se gastarán sus 40 euros en jeringuillas.
Julie y Sam donan 40 euros a Médicos del Mundo, permitiendo que veinte drogadictos reciban jeringuillas limpias y atención medica)

"As soon as he has any money Hakeem spends it on whores.
Hakeem donated 60 euros to Doctors of the World, making it possible to for six prostitutes to receive care.
(En cuanto tiene algo de dinero Hakeem se lo gasta en prostitutas.
Hakeem donó 60 euros a Médicos del Mundo, haciendo posible que seis prostitutas recibieran asistencia médica.)

Agency: Saatchi & Saatchi, Paris, France
Creative Director: Christophe Coffre
Copywriter: Gregory Papin
Art Director: Fabrice Sudrie
Photographer: Lorenzo Castore

CAP48 - Look Me In The Eyes...

Copy: "Look me in the eyes...
...I said the eyes.
CAP48. So that the handicap is no longer a handicap."
(Mírame a los ojos...
...he dicho a los ojos.
CAP48. Para que el ser discapacitado deje de ser una discapacidad)

Agency: AIR, Brussels, Belgium
Creative Directors: Grégory Ginterdaele & Marie-Laure Cliquennois
Art Directors: Marie-Laure Cliquennois & Marine Vincent
Copywriter: Grégory Ginterdaele
Photographer: 11H58

Published: October 2010

Colgate Floss - Brain

Copy: "So you can think of something else."
(Para que puedas pensar en otras cosas)

Agency: Tempo Adv., Bucharest, Romania
Creative Directors: Adrian Preda & Bogdan Costin
Head of Art: Cosmin Ezaru
Art Directors: Viorel Holovaci & Felix Starcea
Copywriter: Bogdan Costin

Published: October 2010

Tide - Checkmarks

Agency: Saatchi & Saatchi New York NY, USA
Creative Directors: Maru Kopelowicz, Michael Vaughan & Neil Levin
Art Director: Michael Vaughan
Copywriter: Neil Levin
Photographer: Mark Weiss

Published: January 2010

Insinuante - Juicer

Copy: "Help a fruit turn into juice. Best Price Juicer, R$ 149,00."
(Ayuda a que una fruta se convierta en zumo. Licuadora Best Price R$ 149,00)

Agency: Propeg, Bahia, Brazil
Creative Director/Copywriter: Emerson Braga
Art Director/Illustrator: Edson Rosa

Published: October 2010

McDonald's - The M

Copy: "The M. A sandwich for experts."
(El M. Un sandwich para expertos)

Agency: DDB, Budapest, Hungary
Creative Director: Péter Tordai
Art Directors: Guilherme Somensato & Rodrigo Fernandes
Copywriters: Giovanni Pintaude & László Hevesi
Photographer: Tamás Váradi

Eveready Alkaline Plus Battery - Make Life Easier

Copy: "Eveready. Make Life Easier."
(Eveready. Te hace la vida más facil)

Agency: Boomtown Strategic Brand Agency, South Africa
Creative Director: Andrew Mackenzie
Art Director: Tim Jones
Copywriter: Ruan A.J Coetzee
Illustrators: Tim Jones, Stephen Roth & Gavin Booyens

Published: April 2010

The Christina Noble Children's Foundation - Unequal Childhood Paper-Cutting

In order to raise awareness about the childhood inequality that street children suffer and seek their support in helping them, the agency used traditional paper cut as a medium, modifying it so that instead of showing a symmetrical pattern it had one side depicting a child in a loving family, and the other side showing the child in an abusive environment. The message was enhanced by the headline being a symmetric word play where the chinese characters convey the opposite meaning when turned around.

(Con la intención de generar conciencia social sobre la infancia desigual que sufren los niños de la calle y buscar el apoyo de la población para ayudar a cambiar dicha situación, la agencia se valió del tradicional papel cortado chino como medio, modificándolo de manera que en lugar de mostrar un dibujo simétrico representase a un niño en condiciones familiares propicias en uno de los lados y en el otro a un niño en un entorno abusivo. El mensaje es reforzado por el encabezado, un juego de palabras simétrico en el que los caracteres chinos comunican el significado opuesto al ser cambiado su orden)

Agency: Leo Burnett, Hong Kong
Creative Directors: Miranda Shing & Connie Lo
Art Director: Katie Ng
Illustrator: Chen Jie Rong

International Society for Human Rights - Press Freedom

Copy: "Thanks to press freedom you know better."
(Gracias a la libertad de prensa no eres tan ingenuo)

World's largest military fair launched in China
(La feria militar más grande del mundo comienza en China)

Experts examine contaminated ground at Guantanamo Bay Naval Base.
(Los terrenos contaminados de la Base Naval de Guantanamo son examinados por expertos)

Devastating forest fires in Vietnam. State of emergency declared - army assists evacuation.
(Fuegos devastadores en la selva de Vietnam. Se ha declarado el estado de emergencia - el ejército asiste en las tareas de evacuación)

Ex-KGB agent Litvinenko dies of AIDS.
(El ex-agente de la KGB Litvinenko muere de SIDA)

Agency: Scholz & Friends, Berlin, Germany
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Directors: Oliver Handlos & Mathias Rebmann
Art Director: Johannes Stoll
Copywriters: Florian Schwalme & Sebastian Graef
Graphic Designer: Philipp Tscherner
Art Buyer: Dominique Steiner
Photographer: Markus Bachmann

Lego - There Is More in Every Box

Agency: Leo Burnett, Moscow, Russia
Creative Director: Mikhail Kudashkin
Art Directors: Arina Avdeeva & Rodrigo Linhares
Designer: Dmiry Jakovlev
Illustration/Photography: Ninjafilms

CNN - Background

Copy: "Stories with the full background. CNN"

(Historias expuestas a fondo. CNN)

Agency: DDB&CO., Istanbul, Turkey
Creative Director: Karpat Polat
Art Directors: Ali Bati & Guney Soykan
Copywriter: Gul Kanik