União Zoófila - Funeral

Copy: "He will never abandon you.
And you, would you be able to do the same?
Don't abandon your pets."
(Él nunca te abandonara.
¿Y tú, serias capaz de hacer lo mismo?
No abandones a tus mascotas)

Agency: Strat, Lisbon, Portugal
Creative Director: José Carlos Campos
Art Director: Rui Fazenda
Production Company: Take It Easy
Director: Rui de Brito
Audio: Som de Lisboa

Broadcast: September 2006

Omo Detergent - Dirt Is Good

Copy: "Omo. Dirt is good."
(Omo. Ensuciarse es bueno)

Agency: Neogama BBH, São Paulo, Brazil
Chief Creative Officer: Alexandre Gama
Creative Directors: Márcio Ribas & Wilson Mateos
Art Director: Fabio Astolpho
Copywriter: Eduardo Andrietta
Photographer: Eduardo Rodrigues
Illustrator: Iran Alves da Silva

Toronto Zoo - The Polar Bears Merchandising

Colouring and activity book
(Libro para colorear con actividades)

Puzzle

Agency: Lowe Roche, Toronto, Canada
Creative Directors: Steph Mackie & Mark Biernacki
Associate Creative Director: Sean Ohlenkamp
Copywriter: Rob Sturch
Producer: Brie Gowans
Illustrator: Matthew Walker
Print Production Manager: Beth Mackinnon
Studio Artist: Brad Kumar

Published: September 2010

ThaiHealth Promotion Foundation - Sleepy

Copy: "Sleepiness is stronger than you.
ThaiHealth Don't Drive Sleepy Project."
(La somnolencia es más fuerte que tú.
Proyecto No Conduzcas con Sueño de ThaiHealth)

Agency: BBDO Bangkok, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Directors: Subun Khow & Vasan Wangpaitoon
Creative Director: Taewit Jariyanukulpun
Art Director: Nirun Sommalardpun
Copywriter: Pattrapong Lapjarupong
Photographers: Aunchai Secharunputong & Nok Pipattungkul
Illustrators: Ploy Lumthong & Tharect Kangkrich

EOS Magazine - Talking Tree

Did you ever wonder what a tree would have to say if he could talk?
To create a discussion around climate change, EOS Magazine & the agency Happiness are monitoring a 100 year old tree living in Brussels' Bois de la Cambre park, using devices such as a CO2 meter, pH meter, ozone meter, weatherstation, webcam and microphone.
This equipment constantly measures the tree’s living circumstances. And translates this information into human language so that the tree is able to let the world know how he feels via words on Facebook and twitter, videos on YouTube, sounds on Soundcloud and pictures on Flickr.
Follow a tree's daily life on http://www.talking-tree.com

(¿Te has preguntado alguna vez que diría un árbol si pudiese hablar?
Para generar debate sobre el cambio climático, la revista EOS junto a la agencia Happiness están monitorizando un árbol de 100 años, que vive en el parque Bois de la Cambre a las afueras de Bruselas, mediante aparatos como un medidor de CO2, de PH, de ozono, una estación meteorológica, una webcam o un micrófono.
Este equipo mide constantemente las condiciones en las que vive el árbol, y traduce dicha información al lenguaje humano de modo que el árbol es capaz de informar al mundo de como se siente mediante palabras en Facebook y twitter, vídeos en YouTube, sonidos en Soundcloud y fotos en Flickr.
Sigue la vida diaria de un árbol en http://www.talking-tree.com)

Agency: Happiness Brussels, Belgium
Creative Management: Karen Corrigan & Gregory Titeca
Creative Director: Gregory Titeca
Head Of Art: Cecilia Azcarate Isturiz
Concept Providers: Tom Galle & Ramin Afshar
Graphic Designer: Basile Cuvelier
Programming: Fisheye
Web Development: Bliss

David Suzuki Foundation - The Tideline Project

Copy: "Global warming. Just a theory?
Every single day 70 million tons of carbon dioxide are released into the world's atmosphere.
As carbon dioxide fills the air our thin layer of insulation becomes a thick heat trapping blanket.
This heat melts our glaciers causing sea levels to rise and landscapes to change forever.
As glaciers continue to recede at record-breaking rates, world water supplies are threatened as well as the habitats of endangered species.
Can you imagine your city underwater?
The Tideline Project.
Global warming is closer than you think.
Global warming is in our future.
But it doesen't have to be our fate.

(¿Es el calentamiento global solo una teoría?
Cada día 70 millones de toneladas de dióxido de carbono son liberadas a la atmósfera.
Mientras el dióxido de carbono llena el aire, nuestra fina capa protectora se convierte en una gruesa manta que atrapa el calor.
Este calor derrite nuestros glaciares, causando que los niveles del mar se eleven y que determinados paisajes cambien para siempre.
A la vez que los glaciares retroceden a una velocidad record, las provisiones de agua mundiales se encuentran en una situación precaria junto con el hábitat de especies amenazadas.
¿Puedes imaginar tu ciudad bajo el agua?
El proyecto Tideline.
El calentamiento global está más cerca de lo que piensas.
El calentamiento global esta presente en nuestro futuro.
Pero no tiene por qué ser nuestro destino)

Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Directors: James Filbry, Jeremy Grice & Shon Tanner
Copywriter: Jessica Mori
Photographer: Jeremy Grice

Published: July 2010

IKEA - Augmented Reality

School: Nanyang Academy of Fine Arts, Singapore
Creatives: Gian Jonathan & Wai Wa

New Look Day Spa - Car

Copy: "Mom, I crashed your car.
Life looks more beautiful when you are relaxed."
(Mamá, he estrellado tu coche.
La vida parece más bonita cuando estas relajada)

Agency: Fields, Brazil
Creative Directors: André Sartorelli & Fernando Lopes
Art Director: Lucas Zaiden
Copywriter: Paulo Lima
Illustrators: Yulia Brodskaya, Herbert Carlos (Grupo Magneto) & Anderson Lisboa

Arraze - Game Over

Agency: Babel, Sao Paulo, Brazil
Creative Director: Ricardo Chester
Art Directors: Solon Giovanni & Pedro Henrique Fernandes
Copywriter: Pedro Cavalcanti
Photographer: Geison Genga

Published: March 2009

Pilot - Soup

Copy: "Well done! Now you can watch Tv.
Pilot. Water resistant."
(¡Bien hecho! Ahora puedes ver la Tv.
Pilot. Resistente al agua)

Agency: Grey, Barcelona, Spain
Art Directors: Jose Miguel Tortajada, Oscar Amodia & Dani Páez
Copywriters: Jürgen Krieger, Joan Mas & Luke Sholer
Photographer: David Barra

NHS (National Health Service) - Mirror Ambient

Copy: "Will you still be smiling at work tomorrow?
Drink a little less, see a better you."
(¿Seguirás sonriendo mañana en la oficina?
Bebe un poco menos para verte mejor)

Agency: BJL, Manchester UK
Creative Directors: Pete Bastiman & Tom Richards
Art Director: Si Hall
Copywriter: Steve Wilkes
Typographer: Paul Brownless

Published: July 2010

Greenpeace - Campaign Against Nuclear Plants

Copy: "Do they know in what zone they are living?
(¿Saben en qué zona estan viviendo?)

Agency: Walker, Switzerland
Creative Director: Pius Walker
Art Director: Stefanie Huber
Copywriter: Martin Arnold
Graphic Designer: Rahel Witschi
Film Production: Pumpkin Film & Cobblestone
Producers: Caro Büchel & Pieter Lony
Director Of Photography: Manuel Mack
Editor: Alex Kut
Music: Malte Hagemeister

Smart - Not 2 Alike

Agency: AMV BBDO, London, UK
Art Director: Pete Davies
Copywriter: Adam Rimmer
Photographer: Garry Simpson
Photographer's agent: Vue
Production: Lou Lou Locations

Published: March 2010

Papakura District Council - School Photo

Copy: "Please no more speeding around our schools."
(Por favor, no sigais conduciendo a alta velocidad alrededor de nuestros colegios)

Agency: Ogilvy, Auckland, New Zealand
Group Heads: Martin Hermans & Richard Loseby
Executive Creative Director: Damon O'Leary
Art Director: Freddie Coltart
Copywriter: Matt Williams
Photographer: Meek
Retoucher: Adrian Fitzgerald

Garnier Sun Control Daily Moisturizer - Shade

Copy: "Garnier Sun Control Daily Moisturizer protects you from the sun."
(La Crema Hidratante Garnier Control Solar te protege del sol)

Agency: Publicis Communications, Mumbai, India
Chief Creative Officers: Ashish Khazanchi & Prasanna Sankhe
Creative Director: Bapi Bit
Art Director: Dipti Deorukhkar
Copywriter: Karunasagar Sridharan
Producers: Shireesh Sabnis & Santosh Shetty
Photographer: Mahesh Khatate

Easy Home Improvement Store

Copy: "Get organized."
(Organízate)

Dirty Room - Dormitory
(Habitación sucia - Dormitorio)

Danger - Garden
(Peligro - Jardín)

Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Alvaro Becker
Copywriters: Max Konig & Felipe Utreras
Art Director: Fabrizio Capraro
Illustrator: Ramon Barahona

Amnesty International - Leg

Copy: "When you lose a leg, you don't just lose a leg.
Help us win the fight for a complete ban on land mines."
(Cuando pierdes una pierna, no es lo único que pierdes.
Ayúdanos a ganar la lucha por la abolición definitiva de las minas antipersona)

Agency: Publicis Mojo Auckland, New Zealand
Executive Creative Director: Nick Worthington
Art Directors: Lorenz Perry& Derrick Kim
Copywriter: Karl Fleet

McDonald's - McFlurry

Copy: "Mix your own McFlurry - Choose between Cornetto, Daim, Kit Kat, Smarties, caramel, strawberry and chocolate sauce."
(Mezcla tu propio McFlurry - Elige entre Cornetto, Daim, Kit Kat, Smarties, sirope de caramelo, de fresa y de chocolate)

Agency: DDB Denmark
Creative Directors: Jesper Schmidt & Patrik Danielsson
Art Director: Mikkel Møller
Copywriter: Bue Peitersen
Photographer: Thomas Juul

Published: June 2009

Red-logistics: Move it as it is

Copy: "Move it as it is."
(Muévelo tal y como es)

Agency: Promoseven, Riyadh, Saudi Arabia
Executive Creative Director: Ahmad Beck
Art Directors: Ahmad Beck & Ramero Firmeza
Photographer: Steve Kozman
Copywriter: Ahmad Beck
Retoucher: Amin Daw (Standby Production)

RSPCA - closepuppyfactories.org

Copy: "Made for maximum confort.
Made for maximum profits. closepuppyfactories.org."
(Creado buscando la máxima comodidad.
Creado buscando los máximos beneficios. cerremoslasfabricasdecachorros.org)

Agency: M&C Saatchi Melbourne, Australia
Creative Director: Steve Crawford & Doogie Chapman
Art Director: Connor Beaver
Copywriter: Aaron Pepper
Photographer: Hugh Peachey
Head of Art: Murray Bransgrove

Published: July 2010

Brother Escuela de Creativos - Auto Promo

Copy: "Second intensive semester. Enrollment period opened.
Brother. School of creatives."
(Segundo semestre intensivo. Matrículas abiertas.
Brother. Escuela de creativos)

“If you are looking for different results, do not do the same thing. Albert Einstein.”
(Si buscas resultados distintos, no hagas siempre lo mismo. Albert Einstein)

“The brain is like a parachute works only when it is open. Frank Zappa.” (El cerebro es como un paracaídas, trabaja sólo cuando está abierto. Frank Zappa)

Agency: Brother, Santiago, Chile
Creative Director: Daslav Maslov
Art Directors/Illustrators: Daslav Maslov, Sebastián Fajre, María Consuelo Ibáñez, Laura Vega, Lucas Cubillos
Copywriters: Daslav Maslov & Sebastián Fajre

Published: July 2010

WWF - Tuna

Copy: "Only a tenth of the catch in long line tuna fishing is actually tuna.
To ensure the fish you buy is caught in a way that is environmentally friendly, text our fishms number. (079 499 8795)."

(Sólo un diez por ciento de las capturas de la pesca de atún con palangre es verdaderamente atún.
Para asegurar que el pescado que compras ha sido capturado de un modo ecológico, manda un mensaje de texto a nuestro número 079 499 8795)

Agency: Lowe Bull, Cape Town, South Africa
Executive Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Art Director: Cameron Watson
Copywriter: Simon Lotze & Natalie Rose
Illustrator: Ben Crossman

Breast Cancer Foundation - Obsessions

Copy: "Are you obsessed with the right things?
The difference between a pimple/a bad hair day/a big butt and breast cancer is that of life and death. Regular breast checks are the best way to fight cancer. Show support for the women in your life by purchasing a Pink Ribbon."

(Estás obsesionada con las cosas adecuadas?
La diferencia entre un grano/levantarse con el pelo indomable/un culo grande y el cancer de mama es de vida o muerte. Los exámenes regulares de mama son la mejor manera de luchar contra el cancer. Muestra que apoyas a las mujeres de tu vida comprando un Lazo Rosado)

Agency: DDB, Singapore
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Art Director: Andrea Kuo
Copywriter: Khairul Mondzi
Illustrator: Andy Yang Soo Kit
Digital retoucher: Agnes Teo
Photographer: Allan Ng (Republic Studios)

Pictionary - Draw It

Agency: Ogilvy & Mather, Bogota, Colombia
Chief Creative Officers: Juan Jose Posada & John Raul Forero
Creative Director: Diego Ortiz
Art Directors: Camilo Ruano & Julián Perico
Copywriter: Diego Ortiz
Art Buyer: Daniel Restrepo
Illustration: Salamagica & EFE-X

Tide - Mixed Colours

Copy: "Don’t let your colours mix."
(No permitas que tus colores se mezclen)

Agency: Vitruvio Leo Burnett, Madrid, Spain
Executive Creative Director: Rafa Anton
Creative Director/Copywriter: Francisco Cassis
Art Director: Sergio Lobo

City of Nettuno - Staying Alive

Copy: "Staying alive.
Stay sober and you'll stay alive.
Every year, 6000 people get killed in road accidents caused by alcohol abuse, especially on weekend nights.
The City of Nettuno invites you to drink responsibly."
(Manteniéndote vivo.
Permanece sobrio y seguirás con vida.
Cada año, 6000 personas mueren en accidentes de tráfico causados por abuso de alcohol, especialmente durante las noches del fin de semana.
La ciudad de Nettuno te invita a beber responsablemente)

Agency: Link, Anzio, Roma, Italy
Creative Director: Hilde Capra
Art Director: Valerio Cicco
Copywriter: Edoardo Loster
Photographer: Domenico Apruzzo

Published: July 2010

Burn Energy Drink - Ride

Agency: Publicis Mojo, Sydney, Australia
Chief Creative Officer: Craig Davis
Executive Creative Director: Micah Walker
Creative Team: Ian Williamson, Andrew Ostrom, Ruth Bellotti & Kirsty Gavin
Strategic Planners: Graham Ritchie, Simone Ellis & Will Davie
Production Company: EXIT FILMS
Producer - Karen Sproul
Agency Producers: Pip Smart, Corey Esse, Ali Dunlop & Lisa Vermaak
Director - Garth Davis
Editor - Jack Hutchings (The Butchery)
Director of Photography: Grieg Fraser
VFX - Colin Renshaw (Cutting Edge)
Digital Partners: The Rumpus Room
Creative Lead: Tomas Roope
Production Lead: Steve Wyles
Technical Lead: Kentaro Yamada
Social Media Strategy: Jessica MacCormick
Music Supervisor: Karl Richter (Level 2 Music)
Sound Mix: Jason Murphy (GAS)

Tipp-Ex - A Hunter Shoots a Bear

To celebrate the back to school period and raise Tipp-Ex brand awareness, the agency created a viral interactive campaign on Youtube where a bear and a hunter have a face to face encounter, offering the viewers to choose what ending they want to see by changing the title of the vidéo directly on Youtube thanks to the Tipp-ex corrector."

(Para celebrar el comienzo del periodo escolar y generar interés hacia la marca Tipp-Ex, la agencia creó una campana viral e interactiva en Youtube en la que un oso y un cazador se enfrentan cara a cara, dando al espectador la oportunidad de elegir el desenlace que prefiere ver simplemente cambiando el título del video directamente en Youtube gracias al corrector Tipp-Ex)

Agency: Buzzman, France
Creative Director: Georges Mohammed-Chérif
General Manager: Thomas Granger
Art Director: Louis Audard
Copywriter: Tristan Daltroff
Project Mnagers: Bastien Chanot & Antoine Ferrari
TV Producer: Elodie Jonquille
Digital Production Manager : Mélanie Rohat-Meheust
Community Managers: Xavier Le Boullenger & Nicolas Mirguet
Film Production: Eleganz
Producer: Willy Morence
Web Production: Grouek

Jatam - Hello, Mr. President!

In May 29th 2006, a volcanic mud eruption occurred in Porong, Sidoarjo, East Java, sinking over 10,000 houses and public facilities. Four years after the disaster, the mud-flow victims are still in limbo.
In order to help the victims of Sidoarjo mud-flow to build their life back and remind the President of their fates through a peaceful approach, the agency created this art installation that seemingly transported the current condicion of Sidoarjo directly in front of the presidential palace.

(El 29 de Mayo de 2006, una erupción volcánica de barro tuvo lugar en Porong, Sidoarjo, al Este de Java, hundiendo mas de 10,000 casas y edificios públicos. 4 años después, las víctimas de esta tragedia aún siguen en el limbo.
Con la intención de ayudar a los afectados a reconstruir sus vidas y recordar al Presidente de sus destinos de un modo pacífico, la agencia creó esta instalación de arte que transportaba en apariencia la situación actual de Sidoarjo directamente en frente del palacio presidencial)




Agency: Publicis, Jakarta, Indonesia
Executive Creative Director: Randy Rinaldi
Creative Director:Maulana Sagala
Art Directors: Dimaz Muktiarto, Arius Budiman & Iswanda Mardio
Copywriter: Dono Yuniarto
Illustrator: Teguh Yuswanto
Photographer: Marco Widjaja
Agency Producer: Ungky Widyoastono

Published: May 2010

The Topsy Foundation AIDS Fundraising - Selinah

Copy: "Selinah has AIDS.
She agreed to be filmed everyday for 90 days. So that her story might help others.
The effects of AIDS can be reversed.
Help us provide the treatment that can give someone a second chance."

(Selinah tiene SIDA.
Ha aceptado que la filmemos durante 90 días. De modo que su historia pueda ayudar a otros.
Los efectos del SIDA no son irreversibles.
Ayúdanos a facilitar el tratamiento que puede dar a alguien una segunda oportunidad)

Agency: Ogilvy Johannesburg, South Africa
Chief Creative Officer: Fran Luckin
Executive Creative Director: Gerry Human
Creative Director: Bridget Johnson
Art Directors: Robyn Bergmann & Vidette Kay
Copywriter: Stephanie van Niekerk
Agency Producers: Lisa Wides & Debbie Dannheisser
Production Company: EGG FILMS Cape Town
Director: Kim Geldenhuys
Producer: Kerry Hosford
Editor: Kobus Loots
Music: Leah Siegel - "Human"
Post Production: Black Ginger

VB Beer - Cry

Copy: "VB. The real beer."
(VB. La verdadera cerveza)

Agency: Droga5 Sydney, Australia
Creative Chairman: David Nobay
Executive Creative Director: Duncan Marshall
Creative Directors: Cam Blackley & Matty Burton
Creative Team: Guybrush Taylor, Chris Berents, Andy Ferguson, Marcus Johnson & Omid Amidi
Senior TV Producer: Paul Johnston
Director: Steve Rogers
Executive Producer: Mike Ritchie
Production Company: Revolver
Director of Photography/Cinematographer: Russell Boyd
Editor: Jack Hutchings (The Butchery)
Music: Neil Diamond - "Hello Again"
Music Production Company: Nylon
Sound Designers: Simon Lister & Tone Aston

Volkswagen Parking Sensor - Garden Dwarf

Copy: "Get a Volkswagen with parking sensor."
(Cómprate un Volkswagen con sensor de aparcamiento)

Agency: AlmapBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
Art Director: Paulo Marco Monteiro
Copywriter: Cesar Herszkowicz
Photographers: Hugo Treu (Estudio Nolan)

Nike - Michael Jordan On Failure

Copy: "I've missed more than 9,000 shots in my career.
I've lost almost 300 games.
26 times I've been trusted to take the game winning shot and missed.
I've failed over and over and over again in my life and that is why I succeed."

(He fallado mas de 9,000 canastas en mi carrera.
He perdido casi 300 partidos.
26 veces se me confió la canasta decisiva para ganar y no acerté.
He fallado una y otra vez en mi vida, y es por ello que he triunfado)

Agency: Wieden + Kennedy, Portland, USA

Need help with the credits of this classic 1999 ad...

Courrier International Newspaper - Anticipation

Copy: "Learn to anticipate.
Courrier International."
(Aprende a anticiparte.
Courrier International)

Agency: Saatchi & Saatchi, France
Creative Director: Cristophe Coffre
Art Director: Arnaud Van Den Abeele
Copywriter: Timothée Gaube

Published: September 2010

Volkswagen Adaptative Lights - The Moose Is Loose

Copy: "Tonight, the wild moose.
Moose is loose. 150 meter.
Moose live in 2 sec.
Adaptive lights from Volkswagen. Be ahead of dangers."
(Esta noche, el alce salvaje.
El alce está suelto. 150 metros.
El alce en vivo en 2 segundos.
Sistema de iluminación adaptable de Volkswagen. Adelántate al peligro)

Agency: TRY, Oslo, Norway
Creative Director: Petter Bryde & Thorbjørn Ruud
Art Director: Thorbjørn Ruud
Copywriter: Petter Bryde
CGI Artists: Thomas Bråten & Ole Jakob Skattum Bø
Photographer: Sigve Aspelund

Car One - Inheritance

Copy: "All your cars are at Car One.
Car One. Number one used cars dealer."
(Todos tus coches están en Car One.
Car One. El concesionario número uno de coches de segunda mano)

Agency: Leo Burnett Buenos Aires, Argentina
Chief Creative Officers: Seto Olivieri & Pablo Capara
Creative Directors: Luis Sanchez Zinny & Carmelo Maselli
Art Director: Carmelo Maselli
Copywriter: Luis Sanchez Zinny
Agency Producers: Federico Puricelli & Francisco Tanto
Production Company: ARGENTINACINE Buenos Aires
Director: Augusto Gimenez Zapiola
Producers: Nano Tidone & Marcos Landajo
Editor: Agustin Devitorio
Animation: Gizmo
Post Production: Aldo Ferrari

Anlene Concentrate - Fractures

Copy: "Osteoporosis causes 1.7 million wrist/1.6 million hip fractures every year."
(La osteoporosis causa 1.7 millones de fracturas de muñeca/1.6 millones de fracturas de cadera cada año)

Agency: BBDO Guerrero/ Proximity, Philippines
Chief Creative Officer: David Guerrero
Executive Creative Directors: Tin Sanchez & Brandie Tan
Head of Art: Paul Anderson
Art Director: Dennis Nierra
Copywriters: Meggy De Guzman & David Guerrero
Producer: Al Salvador
Photographer: Abet Bagay, Paolo Gripo
Retoucher: Manny Vailoces
Illustrator: Cherrelle Consulta

WWF - Ivory Tusk

Copy: "A display of wealth or moral bankruptcy?"
(¿Muestra de riqueza o bancarrota moral?)

Agency: Ogilvy & Mather, Bangkok, Thailand
Executive Creative Directors: Nopadol Srikieatikajohn & Wisit Lumsiricharoenchoke
Creative Director: Wisit Lumsiricharoenchoke
Art Directors: Nopadol Srikieatikajohn & Gumpon Laksanajinda
Copywriter: Kulvadee Doksroy
Retoucher: Surachai Puthikulangkura
Photographer: Illusion, Bangkok
Illustrators: Surachai Puthikulangkura & Supachai U-Rairat

Apologies

Please excuse the recent lack of action in the blog, but I must bear the daily cat-and-mouse game with the authorities in order to be able to bypass the Great Firewall and access this account.
(Por favor, disculpad la reciente falta de acción en el blog, pero he de ingeniármelas a diario para poder esquivar la censura digital y poder acceder a esta cuenta)