Cordaid/People In Need - Silver at the Cannes Lions 2007 in the category Outdoor

AFTERSHAVE € 35.-
Basics for a new home € 6.50.-

PINT OF BEER € 4.50.-
50 liters of fresh water € 1.50.-

SUNGLASSES € 24.-
Access to water € 8 .-

HANDBAG €32.-
Food for a week € 4.-

Agency: Saatchi & Saatchi
Creative Director: Magnus Olsson
Copywriter: Saatchi/Saatchi Tribe
Art Director: Saatchi/Saatchi tribe (Tim Bishop)
Photographer: Calle Stolze