To conmemorate World AIDS day on Dicember 1st, the Cape Argus used their page numbers on the top of every page on the newspaper, to educate the public on statistics related to the AIDS pandemic and sexual trends. All the statistics were collected from UNICEF and the South African Department of Health.
(Para conmemorar el día Mundial del SIDA, el 1 de Diciembre el Cape Argus utilizó los números de cada pagina del periódico para educar al público con estadísticas relacionadas con la pandemia de SIDA y las conductas sexuales de riesgo. Todas las estadísticas fueron recopiladas de UNICEF y del Departamento de Salud Sudafricano)
Agency: King James, Cape Town, South Africa
Executive Creative Director: Alistair King
Creative Director: Paige Nick
Art Director: Rachel Brown
Copywriter: Jabulani Sigege
Executive Creative Director: Alistair King
Creative Director: Paige Nick
Art Director: Rachel Brown
Copywriter: Jabulani Sigege
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