Monday, October 20, 2008

Dressing for Pleasure - Ketchup Bottoms

There are two worlds of bottom snacking, the world of BDSM and the world of ketchup bottles. The company, Dressing for Pleasure, a specialist in fetishwear and all things S&M releated, married these two worlds by putting stickers of enticing rear ends on the bottoms of ketchup bottles. Thus inviting bar patrons to explore a completely different appetite while addressing their hunger.
(Hay dos mundos en lo que a azotar en el culo se refiere, el del sadomasoquismo y el de las botellas de ketchup. La empresa, Dressing for Pleasure, especialista en ropa interior de fetichismo y relacionada con el S&M combinó ambos mundos poniendo pegatinas en la base de botellas de ketchup. De esta manera invitaba a los comensales a explorar un apetito completamente diferente mientras calmaban su hambre)




Agency: JWT , New York, Usa
Chief Creative Officer: Ty Montague
Executive Creative Director: Kash Sree
Creative Director: Raphael Milczarek

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