Friday, March 21, 2008

Reebok - Runners

"When exhaustion gets tired.
When agony doubles over in pain.
When defeat waves a white flag.
I will still be out here.
Running."

(Cuando el agotamiento se cansa.
Cuando la agonía se dobla sobre si misma de dolor.
Cuando la derrota ondea una bandera blanca.
Yo seguiré ahí fuera.
Corriendo
)


"Sometimes the wind is against me.
I breathe it only because I have to.
I suck it in and spit it out cursing.
But today we're going the same way.
And it's everything I can do.
To stay on the ground."

(A veces el viento está en mi contra.
Lo respiro solo porque debo.
Aspiro y lo escupo maldiciendo.
Pero hoy seguimos el mismo camino.
Y es todo lo que puedo hacer.
Mantenerme en la tierra
)


"He's got me on stride.
He's got me on speed.
His jaws could crush a hatchback.
So he's got that too.
But I'm tenacious.
And I'm pretty sure I got him on distance."

(Me gana en zancada.
Me gana en velocidad.
Sus mandíbulas podrían aplastar un 4x4.
De modo que también me supera en eso.
Pero yo soy tenaz.
Y estoy casi seguro de que le supero en resistencia
)



"I hunt runners for sport.
I chase them with grim persistence.
I hear their failing steps and smile.
I am the shark the other sharks fear."

(Cazo corredores como deporte.
Los persigo con persistencia inexorable.
Escucho sus pisadas que flaquean y sonrío.
Soy el tiburón que temen los demás tiburones)


Copy: "I am what I am. Rbk"
(Soy lo que soy. Rbk)


Agency: mcgarrybowen, New York, United States
Creative Directors: Lew Willig & Mark Koelfgen
Art Director: Lew Willig
Copywriter: Mark Koelfgen
Photographer: Kai Uwe Gundlach

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