Copy: "Fresh all winter."
(Frescas todo el invierno)
(Frescas todo el invierno)
Shortly after the first snowfall of the season, fresh apples were hung from bare trees on high traffic pedestrian areas demonstrating the availability of fresh produce throughout the winter at Calgary Farmer's Market.
(Poco después de la primera nevada de la temporada, se colgaron manzanas frescas de los arboles pelados de las zonas peatonales más transitadas para demostrar la disponibilidad de productos frescos a lo largo del invierno en el Mercado de los Granjeros de Calgary)
Agency: WAX, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director: Scott Shymko
Copywriter: Nick Asik
Released: December 2006