"The task was to develop a mailing that generated donations for children in need. To make a donation, you needed to remove a form from this cardboard slipcase. When you slid out the form, the image on the cover changed: a child was magically removed from the street and placed in a safe home."
(La tarea consistía en desarrollar un mailing que generase donaciones para los niños necesitados. Para realizar una donación, se debía sacar la postal de la funda, momento en el que la imagen cambiaba: un niño era sacado de la calle como por arte de magia y situado en un hogar seguro)
Agency: Scholz & Friends, Hamburg, Germany
Creative Directors: Richard Jung & Matthias Schmidt
Art Director: Martin Dlugosch
Copywriter: Dennis Lueck
Photographer: Corbis, Getty Images
Graphic Designers: Edwin Immel
Postproduction: Metagate GmbHm, Hamburg
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