In order to publicize the grand opening of the HomePlus Supermarket branch in Chamsil district, connected directly to the Chamsil subway station, stickers were applied to the subway station pillars in order to make them look like life-size HomePlus supermarket stands. The intended effect was to make the people entering the subway station feel like they were stepping into the HomePlus supermarket.
HomePlus outdoor campaign began a month before the store opening and no TV/Print ads were carried out for HomePlus. As a result of this unique outdoor campaign, the sales for the opening day exceeded the expected sales by 550%.
HomePlus outdoor campaign began a month before the store opening and no TV/Print ads were carried out for HomePlus. As a result of this unique outdoor campaign, the sales for the opening day exceeded the expected sales by 550%.
(Con la finalidad de promocionar la apertura del supermercado Home Plus en el distrito de Chamsil, conectada directamente con la estación de metro de Chamsil, se recubrieron los pilares de la estación con pegatinas de manera que pareciese que realmente eran parte del supermercado. La campaña comenzó un mes antes de la apertura del establecimiento y no se complementó con anuncios en TV/Prensa para HomePlus. Como resultado de esta campaña única de exteriores, las ventas del día de apertura excedieron las esperadas en un 550%)
Agency: Cheil Worldwide, Seoul, South Korea
Executive Creative Director: Ina Choi
Creative Director: Yooshin Lee
Copywriters: Jungho Hwang & Sua Lee
Art Directors: Kangwook Lee, Chaehoon Lee, Yooho Lee, & Sanghun Yoo
Illustrator: Bom Communication
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