Fair skin is highly desired by women in China. It is common to see them carrying umbrellas when they're outdoors thus, this unusual idea is true to their daily avoidance of sunlight. It also strongly demostrates the sun protection benefit of Pond's White Beaty moisturizing lotion.
(Una piel blanca es algo sumamente deseado por las mujeres China. Es bastante normal verlas utilizando sombrillas cuando salen a la calle, por lo tanto esta idea inusual es cierta en lo que a evitar la exposición a la luz solar se refiere. Además, demuestra de manera clara la capacidad protectora de la crema hidratante Pond's White Beauty)
Agency: Ogilvy & Mather Shanghai, China
Executive Creative Director: Nils Andersson
Creative Directors: Kenny Choo, Andrew Lok & Jacky Lung
Art Directors: Yang Xu, Neo Zhou, Shi Zhong, Kenny Choo & Nils Andersson
Copywriters: Kenny Choo, Duan Qing & Jacky Lung
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