Copy: "Not every suicide note looks like a suicide note."
(No todas las notas de suicidio parecen notas de suicidio)
Previous ad from the same campaign here
Agency: DDB Vancouver, Canada
Executive Creative Director: Alan Russell
Creative Director: Dean Lee
Art Director/Associate Creative Director: Daryl Gardiner
Copywriter: Jeff Galbraith
Photographer: Frank Hoedl
Aired: July 2008