Axe Day & Axe Night

Copy: "New Axe day & Axe night. One is suitable for general audiences, the other is not."
(Nuevos Axe día y Axe noche. Uno es adecuado para todos los públicos, el otro no)

Agency: Vegaolmosponce, Argentina
Creative General Directors: Hernan Ibarra, Walter Aregger & Hernan Ponce
Creative Directors: Ricardo Armentano & Analia Rios
Art Director: Jorge Sarudiansky
Brand Group Director: Nestor Ferreyro
Brand Planning Director: Diego Luque
Brand Planner: Rodrigo Garcia
Brand Assistant: Francisco Odriozola
Production Company: Rebolucion
Agency Production Manager: Roberto Carsillo
Agency Producer: Selva Dinelli
Executive Producer: Patricio Alvarez Casado
Producer: Axel Linari
Assistant Director: Santiago Aicardi
Director Of Photography: Cristian Cottet
Film Editor: Patricio Pena
Post Production: Metrovision
Animation: Gizmo
Music: Swing Musica
Sound: No Problem

Norwegian Post - Morning Routine

Copy: "Finding new ways."
(Encontrando nuevas maneras)

Agency: McCann Erickson, Oslo, Norway
Agency Producer: Beril Holte Rasmussen
Creatives: Frank Standal Dybhavn, Geir Florhaug, Carina Lindberg & Kjetill Nybo
Director: Robert Nylund
Production: Social Club, Stockholm
Producer: Johan Lindstrom
Post: The Chimney Pot, Stockholm

Honda Fit - Defense Mechanism

Copy: "Fierce defender."
(Defensor fiero)

Agency: RPA, Usa
Executive Creative Director: David Smith
Creative Directors: Joe Baratelli & Pat Mendelson
Art Director: Curt Johnson
Copywriter: Todd Carey
Agency Executive Producer: Gary Paticoff
Agency Senior Producer: Shelley Eisner
Production Company: Digital Domain
Directors: Eric Barba & Brad Parker
Creative Director (Digital Domain): David Rosenbaum
VFX/Animation: Digital Domain
VFX Supervisors: Eric Barba & Brad Parker
CG Supervisor: Richard Morton
VFX Producer: Alex Thiesen
Animator: Marc Perrera
Flame Artist: Andrew Eksner
CG Lead: Ron Herbst
Editor: Michael Heldman (Spotwelders)
Producer (Editorial): Lisa English
Music: Jonathan Elias & David Wittman(Elias Arts)
Executive Producer (Music): Ann Haugen
Sound Design: 740 Sound Design
Audio Post Production/Mix: Lime Studios
Mixer: Loren Silber

Coral Anti Mold Paint

Copy: "The chances of mold decorating your ceiling are minimal."
(La probabilidad de que el moho acabe decorando tu techo es mínima)

Agency: Leo Burnett, Brazil
Art Director: André Gola
Copywriter: Carla Cancellara
Creative Director: Ruy Lindenberg

Directions Youth Services Centre

Copy: "Every kid on the street has a story. Many of the homeless youth on our streets have escaped from homes filled with abuse and violence.
Directions is a 24 hour resource centre where they can find the support and tools they need to get off the streets for good."
(Cada chaval de la calle tiene una historia. La mayoría de los jóvenes sintecho de nuestras calles han escapado de hogares llenos de abusos y violencia.
Directions es un centro de recursos 24 horas donde pueden encontrar el apoyo y las herramientas necesarias para salir de la calle de una vez por todas)

Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Ian Grais & Chris Staples
Art Director/Illustrator: Carson Ting
Copywriter: Keri Zierler
Photographer: Lindsay Siu
Print Producer: Sheila Santa Barbara
Studio Artists/Typographers: Jonathon Cesar & Richard Parkes
Account Services: Carrie Panio
Client Supervisor: Garth Astles
Photo Retouching: Jonathon Cesar (Jack Griffin Inc.)

Published: August 2008

Yahoo - Mermaid

Copy: "Only search within 100 degree, why not use Yahoo! 360 degree search engine!"
100 degree is a wordplay with the name of Yahoo’s no.1 search engine competitor in China, Baidu.
(Solo buscas en un angulo de 100 grados, ¿por que no usas el buscador 360 grados de Yahoo!?)
100 grados es un juego de palabras con el nombre del principal competidor de Yahoo en China, Baidu

Agency: DDB Shanghai, China
Creative Directors: Michael Dee & Jody Xiong
Art Directors: Jody Xiong & Leo Wan
Copywriter: Meredin Xu
Illustrators: GongKun, Aif Xie & Jody Xiong

Published: May 2008

Pedigree Dentastix - Can

Copy: "Give your dog stonger teeth."
(Dale a tu perro dientes más fuertes)

Agency: TBWA Paris, France
Executive Creative Director: Erik Vervroegen
Art Director: Mohamed Bareche
Copywriter: Stephane Gaubert
Photographer: Benedicte Longechal

Dynamo Washing Detergent

Copy: "Don't let colours disappear."
(No permitas que los colores se extingan)

Save the red.
(Salva el rojo)

Save the green.
(Salva el verde)

Save the orange.
(Salva el naranja)

Agency: Saatchi & Saatchi, Malaysia
Photographer: David Lok
Executive Creative Directors: Adrian Miller & Edmund Choe
Art Director: Hor Yew Pong
Copywriter: Primus Nair
Photographic Studio: Studio DL

MTV Switch - The Green Song

Agency: 180 Amsterdam, The Netherlands
Creative Director: Sean Thompson
Creatives: Rosita Rawnsley-Mason, Stacey Lee & Hal Kirkland
Agency Producer: Sandra Durham
Account Director: Kyle Marquis
Business Affairs: Neeza Adenan
Production Company: Rokkit
Director: Michael Reissinger
Executive Producer: Luke Jacobs
Animation Companies: Deli Pictures & PepperMelon
Motion Graphics: Robert Rhee
Visual Effects: Christoph Zaplethal
Character Animation: Juan Molinet & Leandro Feuz
Post Production Company: Glassworks Amsterdam
Producer: Charlotte Williams
Sound Recording Studio: Kaiser Sound
Sound Mixer: Laurence Horne
Music Company: Sizzer Amsterdam
Composers: Lentink/Billinger & Marsman
Music Supervisor: Sander van Maarschalkerweerd
Vocals: Bertolf Lentink
Lyrics: 180 Amsterdam, Hal Hirkland, Stacey Lee & Rosita Rawnsley

COI - Disiz

Copy: "Try life in another language."
(Prueba la vida en otro idioma)

Agency: Farm, London, United Kingdom
Creative Director: Gary Robinson
Art Director: Raymond Chan
Copywriter: Simon Cenamor
Director: The Angry Natives
Production Company: Th1ng, London

Aired: August 2008

Punk Rock Pizza

Limited delivery
(Entrega limitada)

Agency: Thielen Designs, Albuquerque, USA
Creative Director/Art Director: Tony Thielen
Copywriter: Colin Corcoran
Photographer: Nick Tauro Jr.
Photo Retoucher: Alice Blue

Published: June 2007

Yamaha F300

Copy: "Yamaha F300 Outboard. Sea climber."
(Fueraborda Yamaha F300. Escala el mar)

Agency: 1861united, Milan, Italy
Creative Directors: Roberto Battaglia & Pino Rozzi
Art Director: Marrollo Alice
Copywriter: Serena Toppeta
Photographer: Joan Garrigosa

Published: January 2008

Eveready Torches - Dark

Your finger.
Big hairy spider.
Switchboard.
(Tu dedo.
Una araña grande y peluda.
La caja de los fusibles)


Your foot.
The ball your kid was playing with.
Bottom of the stairs.
(Tu pie.
La pelota con la que estaba jugando tu hijo.
El final de las escaleras)

Agency: Rediffusion DY&R India
Art Director: Piyash Ghosh
Creative Director/Copywriter: Anandaroop Ghosh

Museum Of Communism

Copy: "Get intimate with history."
(Intima con la historia)

Agency: Euro RSCG New Europe, Czech Republic
Copywriter: Lubomir Kopecko
Creative Director: Eda Kauba
Art Director: Jan Tamchyna
Advertiser Supervisor: Glenn Spicker
Design: Lukas Pospichal

Norwegian Lottery - Lucky You

Copy: "Do you feel Lucky?"
(¿Te sientes Afortunado?)

Agency: TRY Reklamebyrå, Oslo, Norway
Creative Director: Kjetil Try
Art Director: Thorbjørn Ruud
Copywriter: Petter Bryde
Director: Joachim Trier (Moland Film)

Aired: September 2008

Eveready Batteries - Hair

Agency: King James Johannesburg
Brand: Eveready
Art Director: Greig Watt
CopyWriter: Jacques Shalom
Creative Directors: Adam Livesey & Matthew Brink
Illustrator: Rob Frew
Photographer: David Prior
Executive Creative Director: Alistair King

SulAmerica Health Insurance - Torn money

Copy: "SulAmerica prevents you from doing the same with the resources of your company."
(SulAmerica evita que usted haga lo mismo con los recursos de su empresa)

Agency: MPM Advertising, Brazil
Creative Directors: Aaron Sutton & Jorge Iervolino
Creatives: Jose Arnaldo Suaid, Augusto Coelho, Luter Son & Daniel Bronfen
Production: Anelito Nobrega
Media: Daniel Chalfon, Gabriel Queiroz, Patricia Russo & Suellen Kiss

Tippex Correction Fluid - Mistake

Copy: "Made a mistake?"
(¿Has cometido un error?)

Agency: The Jupiter Drawing Room, Cape Town, South Africa
Executive Creative Director: Graham Victor Warsop
Creative Director: Tom Cullinan
Art Director: Dana Cohen
Copywriter: Shane Durrant

Lifebuoy Handwash

Copy: "You eat what you touch."
(Comes lo que tocas)

Agency: Lowe Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Firman Halim
Art Director: Andruya Andrus
Copywriter: Anton Jaya
Planner: Krismalina Sinaga
Agency Producer: Yoseph Wisnuaji
Retoucher: Evan (Magic Cube)
Photographer: Jeremy Wong (Nemesis Pictures)

Scotch-Brite Cleaning Cloths

Copy: "Dust is embarrassing."
(El polvo te avergüenza)

Agency: Grey Bucharest
Creative Directors: Claudiu Dobrita & Stefan Vasilachi
Art Director: Razvan Ludu
Copywriter: Oana Gheorghe
Photographer: Carioca

Raid - Death

Copy: "Kills bugs dead."
(Los mata bien muertos)

Agency: Draft FCB Bucharest, Romania
Creative Director: Dragos Radulescu
Art Director: George Grosescu
Copywriters: Dan Bondrea & Adina Stanescu
Illustrator: Valentin Petridean
Strategic Planner: Oana Padure

Audi Quattro - Grip

Copy: "quattro. Independent grip, intelligently applied."
(quattro. Adherencia independiente, aplicada inteligentemente)

Agency: BBH London, Uk
Executive Creative Director: Nick Gill
Creative Director: Kevin Stark & Nick Kidney
Art Director: Paul Yull
Copywriter: Ade Birkenshaw
Agency Producer: Jane Bessey
Production Co: Outsider, London
Director: Dom&Nic
Producer: John Madsen
Director of Photography: Tom Townend
Editor: Struan Clay (Final Cut)
Post: Framestore

Purell Hand Sanitizer

Copy: "You are what you touch."
(Eres lo que tocas)

Agency: JWT, Sydney, Australia
Executive Creative Directors: Jay Benjamin & Andy DiLallo
Art Director: Michaela Brown
Copywriter: Allie Buckle
Designer: Jeffrey Oley
Account Director: Peter Bosilkovski

Arjowiggins Paper - Fight

Copy: "New Curious Ice Silver 200g. The heavier paper from Arjowiggins."
(El nuevo Curious Ice Silver 200g. El papel más pesado de Arjowiggins)

Agency: EuroRSCG, São Paulo, Brazil
Creative VP: Jader Rossetto
Creative Directors: Rodrigo Corbari & Carlos Castelo
Art Director: Kleyton Mourão
Copywriter: Luciana Cardoso
Photographer: Guto Seixas

Canon Dig!c - Rodeo

Agency: Leo Burnett Australia
Creative Director: Glen Ryan
Creatives: John Kane, Derek Green, Luke Crethar & Matt Smith
Directors: Gary Freedman & Jonathan Kneebone (The Glue Society)
Agency Producer: Brenden Johnson
Director of Photography: Keith Wagstaff
Production House: Radical Media
Post Production: The LaB
Producer: Tina Braham
Inferno Artist: Matthew Unwin
3D Animators: Alex Goodwin & Kevin Blom
Matte Painter: Thomas Kaiser
Editor: Jack Hutchings
Music: Hylton Mowday

WeightWatchers - Bus

Agency: Lowe, Amsterdam, The Netherlands
Art Director: Liat Azulay
Copywriter: Jeroen de Korte
Other additional credits: Magic Group

Released: March 2008

Mini Cooper - Demon Carts

Agency: Butler, Shine Stern & Partners, USA
Executive Creative Director: John Butler
Associate Creative Director: Steve Mapp
Art Directors: Mike Curtis & Joe Gray
Senior Producer: Kat Friis
Producer Company: Tool of North America
Director: Geordie Stephens
Director of Photography: Richard Henkels
Executive Producers: Jennifer Siegel, Brian Latt, Michael Pardee & Adrienne Cummins
Producers: Joby Ochsner & Darcie Muangman
Production Supervisor: Brendan Kling
Production Coordinator: Brian Armstrong
Post/Effects: Asylum
VFX Supervisor/Lead Compositor: Sean Devereaux
Inferno Artist: James Allen
Bidding Producer: Michael Hanley
Coordinator: Jennie Burnett
Editorial: Cosmo Street
Editor: Christian Jordan
Telecine: Complete Post
Audio Post: Lime Studios
Music Company: Beacon Street Studios

Aired: September 2008

Vodaphone - Young

Copy: "Some things work only until a certain age. So make the most of being young."
(Algunas cosas sólo funcionan hasta que tienes cierta edad. Aprovecha al máximo que eres joven)

Agency: McCann Erickson Romania
Creative Directors: Adrian Botan & Alexandru Dumitrescu
Art Director: Razvan Chifu
Copywriter: Catalin Dobre

Aired: September 2008

Children’s Cancer Institute Australia - Story time

Copy: "Every child deserves to live happily ever after. Donate today."
(Cada niño merece vivir feliz para siempre. Dona hoy)

Jack and Jill ran up the hill and found a cure for cancer.
(Jack y Jill corrieron colina arriba y encontraron una cura para el cancer)

Rock-a-bye baby on the tree top. When the wind blows my cancer will stop.
(Duermete niño, duermete ya, cuando despiertes el cancer se ira)

Agency: OgilvyOne, Sydney, Australia
Creative Director: Simon Bloomfield
Art Director: Karolina Bukowiecka
Copywriter: Shelley Dodd
Illustrators: Steven Nuttall & Anton Petrov
Retoucher: Parkar Akhalak

Published: September 2008

Royal Bank of Canada - Muffin Man

Copy: "Create a bright future for your business."
(Crea un futuro brillante para tu negocio)

Agency: BBDO Toronto, Canada
Executive Creative Director: Ian MacKellar
Creative Directors: Carlos Moreno & Peter Ignazi
Art Director: Carlos Moreno
Copywriter: Peter Ignazi
Agency Producers: Beatrice Bodogh & Tracey Azzopardi
Account Services: Vince Aragona & Katie Wilson
Account Planner: Lori Davison
Animation House: Nexus Productions
Animation House Producer: Melody Sylvester (Julia Parfitt)
Directors: Tom & Mark
Music/Sound: Brains & Hunch

Nissan Altima SE-R - Chickens

Copy: "The 280-hp Nissan Altima SE-R. Make way."
(El nuevo Nissan Altima SE-R 280 caballos. Ábrele paso)

Agency: TBWA\Chiat\Day, Los Angeles, USA
Creative Directors: Barney Goldberg & Steve Morris
Art Director: Sean Ohlenkamp
Copywriter: Maria Smith

Wagstaffe Autobody Insurance

Copy: "Like it never happened.
Wagstaffe Autobody Insurance."
(Seguros Wagstaffe Autobody.
Como si nunca hubiera sucedido)

Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples & Ian Grais
Art Director: Yusong Zhang
Copywriter: Simon Bruyn
Retoucher: Jonathon Ceasar
Photographer: Anthony Redpath

Published: August 2008

Calgary International Film Festival

Copy: "Unexpect the expected."
(Inespera lo esperado)

Agency: Wax, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director/Illustrator: Joel Arbez
Copywriters: Saro Ghazarian & Sebastian Wilcox