Copy: "Fortune favors the bold." (La fortuna sonríe a los audaces)
Agency: BBDO New York, Usa Executive Creative Directors: David Lubars & Bill Bruce Creative Directors: Tom Kraemer & Scott Kaplan Senior Agency Producer: Elise Greice-Pavone Production Company: MJZ Director: Craig Gillsepie Executive Producer: Elise Greiche-Pavone Director of Photography: Chivo Lubezki Editing House: Rock Paper Scissors Editor: Kirk Baxter Visual Effects House: Human Music House: Bang Music Music Producers: Rani Vaz & Loren Perkins
Copy: "There's music in the air. Unlimited tracks direct to your mobile. PlayNow plus, the music service from Sony Ericsson." (Hay música en el aire. Temas ilimitados directamente a tu móvil. PlayNow plus, el servicio musical de Sony Ericsson)
Agency: Iris London, Uk Creatives: David Dyer and Mark Dickens Head of Moving Image: Torri Stewart Agency Producer: Jane Rattle Directors: Ben & Joe Dempsey Producer: Ben Mann Director of Photography: Olivier Cariou Post-Production House: Glassworks CG Supervisor: Vaclav Cizkovsky Editor: Joe Guest (Final Cut) Sound House: Adelphoi
Copy: "We all like to attract a little attention. Ford Focus." (Ford. Focus. A todos nos gusta llamar un poco la atención)
Agency: Ogilvy, Uk Creative Director: Camilla Herberstein Art Director: Dom Sweeney Copywriter: John Crozier Agency Producer: Lyn Woodcraft Director: Vaughan Arnell Production Company: Serious Pictures & Ready to Shoot Executive Producer: Donnie Masters Producer: Nicci Powers Post Production: Drew Downes (MPC) Editor: Leo King (Cut and Run) Music: Morgan Van Dam - "Halfway Home"
Agency: DDB Barcelona, Spain Executive Creative Director: José María Roca de Viñals Creative Director: Juanra Alfaro Art Director: Marti Pujolás Copywriter: Guille Ramírez Agency Producer: Vicky Moñino Production Company: Agosto Director: Hugo Menduiña Executive Producer: Rafa Montilla Producer: Toni Moreno Director of Photography: Paco Femenía Post-Production Supervisor: Sergi Roda Post-Production Company: Infinia Music: BSO
Copy: "McCain. It's all good." (McCain. Todo es bueno)
Agency: BMB, London, Uk Creative: Julia Martens Producer: Angus Smith Production Company: Partizan Director: Matthias Hoene Producer: Russell Curtis Director of Photography: Dan Bronks Editor: Jo Guest (Final Cut) Sound: Aaron (Wave)
Copy: "Join the carbon fighters. There are many simple gestures to fight for the environment in your daily life at the office: turn off the light when you leave, maintain a low temperature in your office, don’t let your battery charger plugged… Find your way to kill carbon dioxide and join the club. carbonfighters.org."
(Únete a los luchadores contra el carbono. Hay muchos gestos sencillos para pelear por el medio ambiente en tu vida diaria en la oficina: apaga la luz cuando te vayas, mantén una temperatura baja en la estancia, no dejes el cargador de baterías enchufado... Encuentra tu modo de acabar con el dióxido de carbono y únete al club . carbonfighters.org)
Agency: TBWA\MAP, Paris, France Creative Directors: Sébastien Vacherot & Manoelle van der Vaeren Art Directors: Julien Boissinot & Nicolas Pontacq Copywriter: Kevin Salembier Art Buyer : Vanessa Barbel Illustrators: Jorge Alderete, Bobdob, Christopher Lee, Fernando Falcone, Les Jean Spezial, Adrian Johnson, The Little Friends of Printmaking, Ben Newman, Jeff Soto & Mark Verhaagen
Agency: Tierney, Minneapolis, USA Creative Director/Copywriter: Brian Tierney Agency Producers: Barth Ward & Kris Wong Barrie Production Company: BUENO Director/Director of Photography: Albert Kodagolian Line/Executive Producer: Chris Crawford Editorial Company: Rock Paper Scissors Editor: Terrence “Biff” Butler Editorial Executive Producer: Carol Lynn Weaver Effects House: a52 VFX Supervisor: Patrick Murphy Flame Artist: Brian Buongiorno Effects Executive Producer: Jennifer Sofio Hall Effects Producer: Megan Meloth Music: Pixel Farm Music Composer/Sound Design: Ken Chastain Music Producer: Joe Mechtenberg
Agency: Evolution Bureau, San Francisco, USA Executive Creative Director: Stephen Goldblatt Artist: Goons Agency Producer: Christine Gomez Earned Media Director: Craig Batzofin Production Company: Partizan Executive Producer: Sheila Stepanek Head Of Production: Ian Bearce Producer: Charles Spano Director: Ace Norton Production Manager: Ross Girard Director of Photography: Ross Riege Production Designer: Chelsea Oliver Animators: Musa Brooker, Sihanouk Mariona, Alex Kamer, Celeste Leipham, Nancy Parczyk, Max Winston & Melissa Goodwin Color Grade: Steven Drypolcher VFX: Steven Drypolcher Sound Design: Rohan Young & Joel Waters Sound Design Company: Lime Studios Editor: Isaac Hagy Editorial Company: Bonnie Brae Editorial Music: Camera Obscura - "Keep It Clean"
Copy: "An average european flight produces over 400 kg of greenhouse gases for every passenger. That's the weight of an adult polar bear. planestupid.com." (Un vuelo europeo produce de media por cada pasajero 400 kg de gases que contribuyen al efecto invernadero. Ese es el peso de un oso polar. planestupid.com)
Agency: Mother, London, United Kingdom Production company: Rattling Stick Director: Daniel Kleinman Producer: Johnnie Frankel Editor: Adam Spivey @ The Quarry Post-production: MPC Sound Design/Audio Post Production: Anthony Moore (Factory) Cinema Mix: Andy Humphreys (750mph)
In order to amusingly yet convincingly advertise the new Panasonic nose hair trimmers with safety cutting system, the agency built special billboards around actual electric wires and poles, dramatize the need for the product. (Con la intención de anunciar de modo entretenido pero convincente las nuevas recortadoras de pelo nasal de Panasonic con sistema de seguridad, la agencia construyó unos carteles publicitarios especiales alrededor del tendido eléctrico, dramatizando la necesidad de usar el producto)
Agency: Saatchi & Saatchi, Indonesia Creative Director: Juhi Kalia Art Director: Audy Sutama Copywriter: Pancaputera Illustrator: Rudy Harianto (DeadWolf Studio)
Agency: In House Creative Director: Roger Guillen Production Company: RSA Films Director: Albert Kodagolian Head of Production: Gunilla De Santo Producer: Sookie Foster Lightning Cameraman: Carl Nilssen Model Maker: James Woollard Editor: John Smith (The Whitehouse) Telecine: Dave Ludlum (Framestore) POPost Production: Tony Lawrence (Smoke and Mirrors) Music: Squeak E. Clean
The African Continent has the world’s highest number of child soldiers, fighting in wars they don’t believe in, for causes they don’t understand. UNICEF works toward extracting many of these children from combat and reintegrates them into society. In order to garner support for UNICEF’s child soldier programme, the agency sent out a direct mailer which initially, appears to be a typical packet of toy soldiers, but once opened, the recipients find that the figurines are in fact children – reading books, playing soccer, riding bikes and doing other childhood activities. (El continente africano cuenta con el mayor número mundial de niños soldado, luchando en guerras que no creen, por causas que no entienden. UNICEF trabaja para extraer a muchos de estos niños del combate y reintegrarlos en la sociedad. Con la intención de lograr apoyo para UNICEF, la agencia envió un mailing que contenía lo que inicialmente parecia ser el típico paquete de soldados de juguete, pero que una vez abierto, sorprendía a los destinatarios al descubrir estos que las figuras eran de hecho niños - leyendo libros, jugando al futbol, montando en bicicleta y dedicados a otras actividades infantiles)
Copy: "Turn solders back into children." (Convierte a los soldados de nuevo en niños)
Agency: Y&R, Johannesburg, South Africa Chief Creative Officer: Michael Blore Executive Creative Director: Liam Wielopolski Design Director: Anita Modi Copywriter: Sebastian Schneider Art Director: Mbuso Tshabalala Graphic Designer: Brad Stapleton
Copy: "An accident doesn't have to slow you down. From new car replacement and guaranteed repairs to 24-hour claims assistance, we do all we can to help you move on. Liberty Mutual car insurance. Responsibility. What's your policy?" (Un accidente no tiene porque frenarte. Desde reemplazamiento de un coche nuevo y reparaciones garantizadas hasta asistencia de reclamaciones 24 horas, hacemos todo lo que podemos para ayudarte a seguir adelante. Seguros de automóvil Liberty Mutual. Responsabilidad. ¿Cual es tu póliza?)
Agency: Hill Holiday, Boston, USA Creatives: Michael Shaughnessy & Scott Noble Production Company: Smuggler Director: Stylewar Director of Photography: Barry Peterson Exec Producer: Sue Troyan Producers: Tim Kerrison, Alex Vainstein & Producer: Asher Edwards Editing Company: Bugg Editorial Post Production: The Mill Telecine: Fergus McCall (The Mill) Lead Flame: Chris Knight Flame Assist: Ant Walsham Combustion: Shane Zinkhon & Gavin Camp Lead CG: Robert Sethi CG: Dan Marum, Matt Longwell & Jamie O'Hara Art Support: Steve Cockonis
Copy: "National Geographic Channel. Live curious." (Canal National Geographic. Vive con curiosidad)
Replace fear of the unknown with curiosity. (Reemplaza el miedo a lo desconocido por curiosidad)
Is it possible to know the truth without challenging it first? (¿Es posible conocer la verdad sin desafiarla primero?)
Agency: Publicis, Italy Creative Director: Patrizio Marini Art Director: Claudia Ganapini Copywriter: Federico Russo Production Company: Mercurio Cinematografica Director: Bryan Little (Fly on the wall) Executive producer: Luca Fanfani Producers: Annalisa De Maria & Alessandro Cavriani Still photographer: Filipa Domingues (Fly on the wall) Director of Photography: Grant Appleton (Fly on the wall) Production Designer: Latisha Duarte (Fly on the wall) Post- Production: Green Movie Editor: Massimo Magnetti Sound Engineer: Roberto Grassi
Agency: FoxP2, Cape Town, South Africa Creative Directors: Justin Gomes & Andrew Whitehouse Art Director: Reijer van der Vlugt Copywriter: Justin Osburn
Copy: "Quality sleep makes everything easy." (Dormir bien hace que todo sea más fácil)
Agency: JWT Hong Kong, China Creative Director: Steven Lee Art Directors: Ben Ling & Ming Chan Copywriters: Timothy Chan & Jessie Fung Illustrator: S. Kwan Photographer: William So Print Production: Jimmy Pong
Copy: "Home. The most important place in the world." (Hogar. El sitio más imortante del mundo)
Production Company: Mutter & Vater GmbH, Berlin Director: Ole Ziesemann Director of Photography: Annabelle Handke Producers: Hoffman, Kassem, Scholz, Ziesemann & Handke Line Producer: Daniela Holler 1st AD: Bjorn Kruger Production Assistants: Josephine Richards & Romy Guttmann Styling: Rainer Metz Cutter: Mortiz Steinkohl Music: Christopher Marquez (Von Spar) Telecine: Nico (Das Werk Berlin)
Copy: "It's amazing when two work together as one. Finally, petrol and electric in perfect harmony. Toyota Hybrid Synergy Drive. The future of driving." (Es increible cuando dos trabajan al unísono. Finalmente, petroleo y electricidad en perfecta harmonía. Toyota Hybrid Synergy Drive. El futuro de la conducción)
Agency: Saatchi & Saatchi, Sydney, Australia Executive Creative Director: Steve Back Creative Director: David Bowman Art Director: Peter Galmes Copywriter: John McKelvey Agency Producer: Barbara Devlin Production Company: Stink London Director: Ne-o
Copy: "Sexual abuse can be a heavy burden for a child. Help us. casadomenor.org" (El abuso sexual puede ser una carga muy pesada para un menor. Ayúdanos. casadomenor.org)
Agency: McCann Erickson, Italy Executive Creative Director: Marco Cremona Art Director/Copywriter: Gaetano Del Pizzo Directors: Nico & Martin Production Companies: Mercurio Cinematografica & Primo Producers: Luca Fanfani & Carolina Cordini Director of Photography: Leandro Filloy Post Production: Cinecolor Editor: Mauro Carpinacci Sound: Estudio Nando Music Supervisor: Frederic Schindler Music Publisher: Rock Mon Amour
Copy: "Play with gas. Thanks to: Mito GPL Turbo 120 CV." (Juega con el gas. Gracias al: Mito GPL Turbo 120 CV)
Agency: FabbricaVirali, Italy Director: Cristiano D'Alisera Production Company: FabbricaVirali Choir: La Schola Cantorum S. Maria degli Angeli Music: Mozart - "Dies Irae Requiem"
Copy: "Refugees would like to have the same problems you have." (A los refugiados les gustaría tener los mismos problemas que tú tienes)
Agency: Young & Rubicam, Buenos Aires, Argentina Creative Director: Hernán Damilano Art Director: Gustavo Sucri Copywriter: Francisco Ferro Illustrators: Daniel Romanos & Gastón Cardozo Photographer: Matías Posti GCD: Martín Mercado
Agency: Y&R Peru Executive Creative Director: Flavio Pantigoso Head of Art: Christian Sánchez Art Director: Sandro Angobaldo Copywriter: Flavio Pantigoso Agency Producer: Patricia de la Cuba Production: FatFreeFilms Director: Milovan Radovic Assistant Director: Nelson Aguilar Executive Producer: Alejandro Noriega Assistant Producer: Eduardo Guerra Field Production: Gabriela Del Prado Editor: Micky De La Barra Post Production Company: Fusión Atómica Post Producer: Guagüín Audio: Megáfono Audio Producer: Franjo Antich
Copy: "Stay close to everyone that matters to you with home broad-band and mobile offers from Orange." (Mantente cerca de todos aquellos que te importan con las ofertas de banda ancha para tu hogar y de telefonía móvil de Orange)
Agency: Fallon London, UK Executive Creative Director: Parv Thind (Wave) Creative Director: Micah Walker Art Directors/Copywriters: Sam Akesson & Tomas Mankovsky Agency Producer: Nicky Barnes Production Company: Academy Director: Frederic Planchon Producer: Simon Cooper Lighting Cameraman: Bruno Delbonnel Editors: Jonnie Scarlett & Richard Flintham Post Production: Mpc Music: Devendra Banhart - "Little Yellow Spider"
Copy: "Adobe CS4. Shortcut to brilliant." (Adobe CS4. Atajo a brillante)
Agency: Goodby, Silverstein & Partners, Usa Creative Director: Keith Anderson Associate Creative Directors: Tony Stern & Frank Aldorf Art Directors: Johan Arlig & Karishma Mehta Copywriters: Steve Payonzeck & Gregory Lane Interactive Producer: Stella Wong Art Buyer: Jenny Tai Production Company: Nexus Productions Director: Johnny Kelly Executive Producers: Charlotte Bavasso & Chris O'Reilly Production Manager: Jo Bierton Producer: Christine Ponzevera 2D Animation: Michael Zauner 3D Animation: Eoin Coughlan Paper Modelers: Elin Svensson & Anna Benner Stop Frame Director of Photography: Micolaj Jarosewicz Stop Frame Animation: Matthew Cooper Compositing: Alasdair Brotherston Music: Jape Sound Supervisor: Mike Wyeld Foley Artist: Sue Harding
Copy: " Mao Bao liquid dishwash with..." (Detergente lavavajillas Mao Bao con...)
...dahlia essence. (...esencia de dahlia)
...palm oil. (...aceite de palma)
...camellia essence. (...esencia de camelia)
Agency: Bates 141 Taiwan, China Creative Directors: Richard Yu & Ivan Liu Art Director: Kim Chiu Copywriter: Echo Shao & Ivan Lu Illustrators: Hsin Hun Huang & Kim Chiu Photographer: Tse-I Lai
Agency: Zig, USA Executive Creative Director: Martin Beauvais Art Director: Briony Wilson Copywriter: Lorraine Tao Planner: Mark Aronson Project Manager: Naomi Olsen Agency Producer: Karen Blazer Producer: Tara Handley Executive Producers: Geoff Cornish & Michi Lepik-Stahl Production House: Suneeva Director: Shelley Lewis Editing House: Relish Editing Editor: Antti Kulmala Photographer: Eden Robbins Music Company: RMW Music
Copy: "If you are impaired and hit someone, you'd do anything to trade places with them. But you know what? You can't." (Si conduces bajo los efectos y atropellas a alguien, harías cualquier cosa para cambiarte con ellos. ¿Pero sabes qué? No es posible)
Agency: Calder Bateman Communications, Alberta, Canada Creative Director: Kevin Barclay Art Director: Jeff McLean Copywriter: Bob Wood Director: Mark Mainguy Producer: Max Wawruck (Maxmedia) Production Company: Stir Productions Editing/Visual Effects: Fini Films Music: Colin Weinmaster Sound Production: WAVE Audio Productions
Copy: "A glass and a half full of joy." (Un vaso y medio lleno de alegría)
Agencies: Fallon London, UK & Saatchi & Saatchi Sydney Creative Director: Steve Back Directors: Ben Lawrence & Emma Lawrence (Caravan) Agency producer Kate Whitfield & Evonne Sciberras Production Companies: Caravan Pictures & The Feds Director of Photography Anna Howard Post Producer: Crash Carlucci (Frame Set Match)
In order to increase visibility of Volkswagen during the Paris Motor Show and drain as much traffic towards their staand as possible, the agency created this fun and eye-catching bag and gave it to all visitors at the entrance of the show. (Con la intención de incrementar la visibilidad de marca de Volkswagen durante el Show del Automóvil de París y dirigir el mayor trafico posible hacia su stand, la agencia creó esta divertida y llamativa bolsa que fue repartida a todos los visitantes en la entrada del evento )
Agency: Agence V, Paris, France Creative Director: Christian Vince Art Director: Guillaume Meriaux Copywriter: Adrien Plouard
Agency: FoxP2, Cape Town, South Africa Creative Directors: Justin Gomes & Andrew Whitehouse Art Director/Copywriter: Peter Walker Photographer: Bryan Traylor
Agency: McCann Erickson, Madrid, Spain Creative Director: Juan Carlos Salas Art Director: David Fernandez Copywriter: Virginia Mosquera Agency Executive Producers: Diego Mañas & Luis Felipe Moreno Production Company: Garlic.tv Director: Marcelo Burgos Director of Photography: Pancho Alcaine Executive Producer: Alvaro Gorospe Production Manager: Chema Sayago Editor: Pablo Plant Music: Jose Battaglio (Heaven) Post Production Company: Serena Digital VFX Supervisor/Lead Flame Artist: Emilio Perez CG Lead: Fernando Jariego
Copy: It's time to bring this place to life." (Es el momento de dar vida a este lugar)
Agency: AMV BBDO, London, UK Executive Creative Director: Paul Brazier Creative: Paul Brazier Agency Producer: Yvonne Chalkley Director: Johnny Green Post House: The Mill Production company: Knucklehead Directors of Photography: Wally Pfister & Joost Van Gelder Set Designer: Grant Major Music: Peter Raeburn & Nick Foster - "Cathartic Waltz" Music Studios: Soundtree TV & Cinema Sound Design/Mix: Raja Sehgal & Munzie Thind (Grand Central Studios) CGI & Post House: The Mill Producers: Fergus Brown, Lucy Reid & Ben Stallard Production Manager: Francis Mildmay-White Director of Photography: Wally Pfister Production Designers: Grant Major & Peter Kirkegaarde Colourists: Adam Scott & Aubrey Woodiwiss Shoot Supervisors: Russell Tickner & Michael Gibson Lead 2D: Rich Roberts Lead Flame: Rich Roberts, Barnsley & Pete Rypstra Flame Assist: Gareth Brannan Lead 3D: Russell Tickner & Jordi Bares 3D Artists: Teemu Eramaa, James Spillman, Andy Nicholas, Rick Thiele, Adrien St. Girons, Laurent Makowski, Ed Shires, Tom Blake, Andy Guest, Aidan Gibbons, Sergio Xisto , Suraj Odedra, Jules Janaud & Francois Roisin Matte painting: Dave Gibbons & Lee Matthews
Copy: Now you do feel bad for this lamp. That is because you're crazy. It has no feelings. And the new one is much better." (Ahora os sentís mal por esta lampara. Eso es porque estáis locos. No tiene sentimientos. Y la nueva es mucho mejor)
Levi's - Crazy Legs (2002)
Nike - The Morning After (2000)
Levi's - Doctors (2000)
Copy: "Levi's wide leg jeans. It's wide open." (Vaqueros Levi's de pata ancha. Abierto de par en par)
Copy: "We needed a health care provider that treated people like people. Fides Salud, personalized care." (Necesitábamos un proveedor de asistencia médica que tratase a las personas como personas. Fides Salud, cuidado personalizado)
Agency: Braga Menendez, Buenos Aires, Argentina Creative Director: Bruno Gerondi Art Director: Horacio Ledesma Copywriter: Catriel Aiello
Copy: "Someone's had their Weetabix." (Alguien ha tomado sus Weetabix)
Agency: WCRS, London, UK Creatives: Larry Seftel & Dave Day Agency Producer: Sally Lipsius Production Company: Rattling Stick Producer: Sally Humphries Director: Ringan Ledwidge Director of Photography: Jess Hall Editing Company: Work Post Editor: Rich Orrick Post Production: The Mill Producer: Gemma Smith Colourist: Mick Vincent Lead 3D: James Sindle Lead 2D: Barnsley Shoot Supervisor: Barnsley Flame Assist: Adam Lambert & Zoe Cassey Lead 3D: James Sindle 3D: Teemu Eramaa & Ivor Griffin
Copy: "Fixing the garden...renovation...bathroom...the roof. $8750. Bigger pots...kettles...and new tires for the car. Well, how much? Still over $8 million left. What if we add a mailbox? And a newspaper basket? $7999600 left. [laughing] $7 millions. Washing machine? It's already said. Canoe? Lotto millionaires are not like ordinary millionaires."
(Arreglar el jardín...renovaciones...el baño...el tejado. $8750. Ollas más grandes...teteras...y ruedas nuevas para el coche. Bueno, ¿cuanto? Todavía nos quedan más de $8 millones. ¿Y si añadimos un buzón? ¿Y un revistero? Nos siguen quedando $7999600. [riendo] $7 millones. ¿Lavadora? Ya lo hemos dicho. ¿Canoa? Los millonarios de la Lotto, no son como los millonarios comunes)
Agency: Try Reklamebyra Oslo, Norway Art Director: Karin Lund Copywriter: Oystein Halvorsen Production Company: Paradox Director: Andreas Riiser Producer: Gry Satre Post: The Mill
Posts
