Easy - Fear Of The Dark

Copy: "I'm scared Mommy. Please turn the light off.
Reduce Global Warming. Save electricity."
(Tengo miedo Mamá. Por favor apaga la luz.
Reduce el Calentamiento Global. Ahorra electricidad)

Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Claudio Wilton
Art Director: Fabrizio Capraro
Copywriter: Giovanni Repetto