Copy: "There's magic in cinema.
Let's use it to change the world."
(Hay magia en el cine.
Usémosla para cambiar el mundo)
Advertiser: Filmaid International humanitarian aid organization
Agency: Saatchi & Saatchi Mexico
Creative Directors: Fernando Carrera & Victor Alvarado
Art Director: Victor Alvarado
Copywriter: Fernando Carrera
Aired: June 2009