Copy: "Imagine a day when your medical history could be on one secure place, easily accesed by your doctors who could collaborate more effectively and treat you better.
Electronic Medical Records from GE. Better health, for more people."
(Imagina un día en el que tu historial médico pudiera encontrarse en un lugar seguro, fácilmente accesible por tus médicos para que puedan colaborar más eficientemente y tratarte mejor.
Historial Medico Electrónico de GE. Mejor salud, para más personas)
Agency: BBDO New York, USA
Chief Creative Officer: David Lubars
Executive Creative Director: Don Schneider
Art Director: Matt Rivitz
Copywriter: Tyler Mangusson
Head of Production: Regina Ebel
Producer: Regina Iannuzzi
Editor: Nate Taylor (Crew Cuts)
Animation/Effects: Framestore
Music: Rani Vaz (Music For Picture)
Production company: Traktor
Director of Photography: Emmanuel Lubezki
Sound Design: Sonic Union
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