Friday, August 22, 2008

French Road Safety - Lagerfeld

Copy: "It’s yellow, it’s ugly, it doesn’t go with anything, but it could save your life.
Safety vest and reflective triangle will be obligatory in every vehicle. Get equipped now."
(Es amarillo, es horroroso, no combina con nada, pero puede salvarte la vida.
El chaleco de seguridad y el triángulo reflectante serán obligatorios en cada vehículo. Equípate ahora

Agency: Lowe Stratéus, Paris, France
Creative Director: Vincent Behaeghel
Art Director: Jocelyn Berthat
Copywriter: Philippe Lopez
Photographer: Dimitri Daniloff

Published: June 2008

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