Monday, November 3, 2008

The Economist - Pizza Chart

To reach college students in the Greater Philadelphia area, over 20 pizzerias in close proximity to large college campuses were supplied with Economist branded pizza boxes. Each one reinforces the "Get a world view" platform with a pie chart that applies to pizza consumption.
(Con la intención de llegar a los estudiantes universitarios del área de Filadelfia, más de 20 pizzerias cercanas a varios campus universitarios fueron provistas de cajas marcadas de The Economist. Cada una refuerza la plataforma "Adquiere una visión global" con un gráfico circular aplicable al consumo de pizza)





Agency: BBDO New York, USA
Creative Directors: David Lubars & Bill Bruce
Art Director: James Clunie
Copywriter: Kara Goodrich

Released: September 2008

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