Sunday, November 2, 2008

Breast Cancer - Mannequin

In order to make the women from the UAE aware of the dreadfull possibility of losing their breasts as a result of having breast cancer the agency placed a mannequin with only one breast at Bare Essentials, a lingerie and swimwear boutique. This action was supported by breast self exam tags, stikers inside the fitting rooms and a web site: fightbreastcancer.ae
(Con la intención de concienciar a las mujeres de los EAU de la terrible posibilidad de perder sus pechos como resultado de sufrir un cancer de mama, la agencia emplazó un maniquí con un solo pecho en Bare Essentials, una tienda de lencería y ropa de baño. Esta acción fue complementada con etiquetas de autoexamen, pegatinas dentro de los probadores y una pagina web: fightbreastcancer.ae)




Agency: Memac Ogilvy, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Dalbir Singh
Copywriter: Nisha Wagh
Art Director: Rafael Rizuto
Graphic Designer: Regina Groffy
Production Director: Gregory Richmann
PR: Leila Amar, Rana Awad
Interactive: Preethi Mariappan & Chaitanya Kolwankar

Released: October 2008

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