El Pais - Be well informed

Copy: "You think you're well informed? Maybe not. If you read El Pais, you would have the information and deep analysis of the world's scene and you would have noticed that during Sadam Hussein's overthrow in Iraq there was never any presence of the UN Blue Helmets, that the Taj Mahal is located in the city of Agra, in India, that the flags raised correspond to Iran and that the soldier is carrying on his uniform the flag of France, country that manifested its dissaproval with the measures taken against Iraq. Remember, there's something worst than not being informed and that is believing you are."

(Crees que estás bien informado? Quizás no. Si fueras lector de El País, tendrías la información y el análisis en profundidad de la escena mundial y te hubieras dado cuenta de que durante el derrocamiento de Sadam Hussein en Iraq nunca hubo presencia de cascos azules de las Naciones Unidas, que el Taj Mahal está en la ciudad de Agra, en la India, que las banderas izadas corresponden a Irán y que el soldado lleva en su uniforme una bandera de Francia, país que manifestó su desaprobación con las medidas tomadas contra Irak.
Recuerda, hay algo peor que no estar informado y es creer que lo estás)

Agency: Ogilvy & Mather Colombia
Creative Directors: John Raul Forero & Juan Jose Posada
Art Directors: Juan Jose Posada, Bianco Ramirez & Alejandro Salamanca
Copywriters: John Raul Forero & Mauricio Guerrero
Account Executive: Tatiana Velez
Account Manager: Carlos Vargas

Published: February 2008