Copy: "Men don't want to look at naked man."
(Los hombres no quieren mirar a hombres desnudos)
(Los hombres no quieren mirar a hombres desnudos)
Agency: & Co, Denmark
Creative Director: Thomas Hoffmann
Art Directors: Thomas Hoffmann, Martin Storegaard
Photographers: Rasmus Mogensen, Morten Laursen
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JBS have created men's underwear for decades, and lately the Danish company have pictured beautiful ladies wearing shorts in the adverts.
But the recent campaign on JBS's website couldn't stand a crowd of mad feminists. The pictures of a half-naked nurse, maid, secretary and a nun sniffing a man's shorts will be pulled off the web (if not already).
The angry women felt that the fake nurse in the advert damaged the image of their profession. I do, however, claim that at least the male patients would recover quicker with nurses like her in the JBS ad.
Unfortunately, the feminists had luck in censoring the pictures on JBS's website.
It really kills an interesting debate that we can't see what we're discussing. So I've re-published the four ads from jbs.dk in the bottom of this post.
What do you think about of the pictures? And why is a male stripper in a police uniform not as controversial as a sexy lady in a nurse costume?
Because the female roles are subservient. Really, the feminist standpoint usually isn't that men aren't objectified, it's that women have so few other ways to get power, are always judged by appearance (especially when young) and are in a mindf**k position when it comes to being able to tell people to back off. Some of us work out how to do it gracefully and some of us just get really stressed out. Does that make sense?
-Danniella
mens mesh swimwear
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