Monday, February 25, 2008

The Guardian Newspaper


Everyone needs a volume control. When you shout every day and make everything a catastrophe, no-one will hear you when you need to say something really important.
(Todo el mundo necesita un control de volumen. Cuando gritas cada día y haces de todo una catástrofe, nadie te escuchará cuando necesites decir algo realmente importante)



When you are owned by no one, no one controls what you say. You're free to say whatever needs to be said. Inconvenient for some. Great for the rest of us.
(Cuando nadie es tu dueño, nadie controla lo que dices. Eres libre para decir lo que sea necesario. Inconveniente para algunos. Genial para el resto de nosotros)


Listening to lots of different views rather than just one means you can decide for yourself, instead of just being told what to think. Don't you agree? You don't have to of course.
(Escuchar muchas opiniones diferentes en lugar de solo una significa que tú puedes decidir por ti mismo en lugar de que nadie te diga lo que pensar. No crees? Por supuesto no tienes que estar de acuerdo)



Opinions are not facts. What happened and how you feel about it are two different things. And people should know which is which.
(Las opiniones no son hechos. Lo que ha sucedido y que sientes sobre ello son dos cosas diferentes. Y la gente debería saber cual es cual)



Agency: Wieden + Kennedy, London, UK
Executive Creative Director: Tony Davidson
Creatives: Ian Perkins & Sophie Bodoh
Creative Directors: Michael Russoff, Marc Shillum
Producer: Joanna Borton

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