VW Trucks - Perfect

Copy: "Volkswagen Trucks. For every kind of load."
(Camiones Volkswagen. Para cualquier tipo de carga)

Agency: ALMAPBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches & Dulcidio Caldeira
Copywriter: Eduardo Andrietta
Art Directors: Marcus Kawamura & Ary Nogueira
Photographer: Hugo Treu
Typographer: Jose Roberto Bezerra

Cia de Bolso - The Trial

Copy: "Pocket Book Collection. The best of literature, in your pocket."
(Colección Libros de Bolsillo. Lo mejor de la literatura, en tu bolsillo)

Agency: ALMAPBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches & Dulcidio Caldeira
Copywriter: Renan Tommaso
Art Director: Suzana Haddad
Photographer: Latin Stock

SCAD Bangkok

Copy: "Get both a new life.
Adopt a dog. SCAD."
(Buscaros ambos una nueva vida.
Adopta un perro. SCAD)

"Sunshine" The outdoor dog.
2 year old outdoor lover. Love the sun. Good at football, frisbee, and many other sports.
("Sunshine" el perro de exteriores.
Amante del aire libre de 2 años. Le encanta el sol. Es bueno jugando al futbol, al frisbee y a muchos otros deportes)



"Pasta" The lonely dog.
URGENT! I'm in grief. My wonderful owner just passed away. Need love now and ready to give love back.
("Pasta" El perro solitario.
¡URGENTE! Estoy sumido en la pena. Mi maravilloso amo acaba de morir. Necesito cariño y estoy preparado para corresponder)



"Gump" The running dog.
Sweet 1 year old. Love to run. Never out of energy. High in spirit.
("Gump" Dulce animal de 1 año.
Le encanta correr. Nunca se le acaba la energía. Lleno de vida)

Client: SCAD Bangkok
Agency: Bangkok Showcase, Bangkok, Thailand
Executive Creative Director: Chukiat Koosongdham
Art Director: Rojana Chuasakul
Copywriters: Chokchai Tupanyakanok & Suraches Tavieng

Published: September 2007

Museum of Natural History Stuttgart - Evolution

Copy: "Discover how it really was.
Museum of Natural History Stuttgart"
(Descubre cómo fue realmente.
Museo de Historia Natural de Stuttgart)

Agency: Scholz & Friends, Berlin, Germany
Art Director: Mathias Rebmann
Copywriter: Florian Schwalme
Illustrator: Johann Brandstetter

Published: November 2007

M&M’s - Keyboard

Copy: "Communication just got Sweeter.
Personalise your M&M’s at mymms.nl."
(Ahora la comunicación es más dulce.
Personaliza tus M&M's en mymms.nl)

Agency: FHV BBDO, Amsterdam, The Netherlands
Creative Directors: Maarten v.d. Vijfeijken & Joris van Elk
Art Director: Yona Hümmels
Copywriter: Stef Jongenelen
Photographer: Studio Beerling
Retouch: Jeroen Schuyt

Published: August 2008

Utah's Hogle Zoo

"Like having over 200 pets. Only someone else cleans up the poop."
(Es como tener más de 200 mascotas. Sólo que es otro el que limpia las cacas)

"Sure, they're happy to see you. To them, you smell like meat."
(Claro que se alegran de verte. Para ellos tu hueles a carne)

Agency: Richter7, USA
Creative Directors: Gary Sume, Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Illustrator: Michael Slack
Executive Creative Director: Dave Newbold
Published: June 2008

Quicksilver - Deep Blue

Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors/Copywriters: Rasmus Petersen & Lasse Bækbo Hinke
Post Production: Morten Meldgaard (Utopia Design)

Bocage Shoes - Weather

Agency: H, Paris, France
Creative Director: Eric Galmard
Art Director: Philippe Rachel
Illustrator: Vania Zouravliov

Nivea - Couch

Copy: "Good-bye cellulite."
(Adiós celulitis)

Agency: TBWA\Chiat\Day, New York, USA
Creative Director/Copywriter: James Cheung
Art Director: Peter Unger
Production Manager: Joni Adams
Account Supervisor: Emily Stanford
Furniture Builder: Dune (dune-ny.com)
Hand Lettering: Andre Trenier

Los Inrockuptibles Magazine

Copy: "A magazine about music, movies, books, etc."
(Una revista sobre música, películas, libros, etc)

Agency: DDB Argentina, Buenos Aires, Argentina
Executive Creative Directors: Hernan Jauregui & Pablo Battle
Creative Directors: Mariano Jeger & Felipe Vieyra
Copywriter: Nicolas Chiesa
Art Director: Nicolas Chusarolo
Photographer: Juansalvarredy
Illustrator: Copypaste
Account Supervisor: Diego Blanco
Advertiser's Supervisor: Carlos Taran

Voltaren - Craddle

Copy: "Voltaren. When everyday movements seem impossible."
(Cuando los movimientos de a diario te parecen imposibles. Voltaren)

Agency: Saatchi & Saatchi Switzerland/Germany/Italy
Executive Creative Directors: John Pallant, Roger Kennedy, Olivier Girard & Jean-François Fournon
Creative Directors: Guido Cornara & Agostino Toscana
Copywriter: Giovanni Salvaggio
Art Director: Williams Tattoli
Photographer: John Parker
Art Buyer: Rossana Coruzzi
Retouching: Clive Biley

Sinutab

Copy: "Sinutab. When congestion is bigger than you."
(Cuando la congestión es más grande que tu. Sinutab)

Agency: JWT, Venezuela
Photographer: Claudio Napolitano

Pardons Direct - Handcuffs

Copy: "Escape your criminal record."
(Escapa de tus antecedentes penales)

Client: Pardons Direct - Pardon and US Entry Waiver application processing services
Agency: Hot Tomali, Vancouver, Canada
Creative Director/Copywriter: Thomas Stringham
Art Director: Richard Henderson

RTÉ Radio - Imagination

Copy: "RTÉ Radio, broadcasting pictures to millions of imaginations every day."
(RTE Radio, transmitiendo cada día imágenes a millones de imaginaciones)

Agency: CawleyNea\TBWA Dublin, Ireland
Creative Director: Alan Kelly
Art Director: Matt Evans
Copywriter: Jessica Kiang
Illustrator: Grahame Baker-Smith

Published: August 2008

McDonald's - Freshness Box Salad

Agency: Heye Group, Unterhaching, Germany
Executive Creative Directors: Alexander Bartel & Martin Kiessling
Creative Director: Ralph Taubenberger
Art Directors: Henning Janzen & Frank Widmann
Art Buyer: Rosina Bischur
Media: Marcus Emersic
Creative Ret.: Mathias Remmling
Concept: Frank Widmann

Sommer Clothing - Paper bags

Agency: e21, Brazil
Creative Director: Ricardo tronquini
Art Directors: Ricardo Tronquini & Tiago Junqueira
Copywriter: Matheus Lehembauer
Illustrator: GRB
Photographer: Fabian Gloeden
Production: Mariza Finck

Published: July 2008

10 Cane Rum - Airport

(El vuelo se ha retrasado debido al tiempo, al buen tiempo.
Lo intentaremos de nuevo mañana. O quizás la semana que viene)

Agency: Mother New York, USA
Creative Directors: Linus Karlsson & Paul Malmstrom
Art Director: Piers North
Copywriter: Brandon Davis
Producer: Michael Aaron (Greencard Pictures)
Director: Linus Karlsson
Director of Photography: Linus Karlsson
Line Producer: Nick Kadner

Aired: August 2008

Ikea - Slide To Open

Copy: "Slide to open.
Ikea. Storage solutions."
(Deslizar para abrir.
Ikea. Soluciones de almacenamiento)

Agency: 303 Group, Perth, Australia
Creative Director: Lindsay Medalia
Art Director: Richard Berney
Photographer: Nic Montagu

Released: August 2008

United Airlines - Sea Orchestra

Agency: Barrie D'Rozario Murphy, Usa
Executive Creative Directors: Bob Barrie & Stuart D'Rozario
Art Director: James Zucco
Copywriter: Phil Calvit
Producers: Holly Stone & Jack Steinmann (Duck)
Directors: Ree Treweek & Jannes Hendrikz (Shy the Sun)
Producer: Nina Pfeiffer
Executive Producer: Mark Medernach
Compositor: Jannes Hendrikz
Illustrator: Ree Treweek
Illustration Assistant: Carmen Ziervogel
3D Animators: Claudio Pavan & Arri Reschke (Lung)
Storyboarding: Graeme Cowie
Music Arrangement: Trivers & Myers
Sound Design/Mix: Ken Chastain (Pixel Farm)

Aired: August 2008

Alka-Seltzer

Copy: "Alka-Seltzer. Morning relief with caffeine."
(Alka-Seltzer. Alivio matutino, con cafeína)

Agency: BBDO Puerto Rico
Creative Director: Rafael Sepulveda
Art Director/Photographer: Iancarlos Reyes
Copywriter: Antuan Vazquez

Published: June 2008

BMW Efficient Dynamics - Free Diver

Copy: "Less fuel. More performance."
(Menos combustible. Más rendimiento)

Agency: Ireland Davenport Johannesburg, South Africa
Executive Creative Directors: Phillip Ireland & John Davenport
Art Director: Gina King
Copywriter: John Davenport
Agency Producer: Chantel Kriel
Director: Greg Gray
Editor: Kobus Loots
Directors of Photography: Rob Malpage & Didier Noirot
Production Company: Velocity Films

OlympicWatch.org

The Chinese government doesn't keep its own promises it did 2001 when it got the Olympics. This campaign shows contradiction between the Olympic ideas and the Chinese reality.
(El gobierno Chino no ha mantenido las propias promesas que hizo en 2001 cuando le adjudicaron las Olimpiadas. La campaña muestra la contradicción entre los ideales Olímpicos y la realidad China)

Fair Play. Exceptions: Deferenders of human rights in China
(Juego Limpio. Excepciones: Defensores de los derechos humanos en China)

Respect. Invalid for victims of Tiananmen Sq. massacre
(Respeto. No válido para las víctimas de la masacre de la plaza de Tiananmen)

Victory. Does not include opposition parties in Zimbabwe and Burma.
(Victoria. No incluye a los partidos opositores de Zimbabwe y Burma)

Dignity. Obvious exceptions include Tibet and Xinjiang
(Dignidad. Con las obvias excepciones del Tibet y Xinjiang)

Agency: Konektor, India
Creative Director: Martin Charvat
Art Director: Lumir Kajnar
Copywriters: Lumir Kajnar & Martin Charvat

Denver Water - Drunk

Copy: "Don't let them drink too much.
Useonlywhatyouneed.org."
(No les dejes beber demasiado.
Usa solo lo que necesites)

Agency: Sukle Advertising & Design, Denver, USA
Creative Director: Mike Sukle
Art Directors: Andy Dutlinger & Mike Sukle
Copywriter: Jim Glynn
Production Companies: Oil Factory & Tomorrow’s Brightest Minds
Director: Rob Boocheck
Visual Effects: Dave Simmons
Agency Producer: Michon Schmidt

Aired: July 2008

Animal Planet - Wildlife

Copy: "Authentic wildlife documentaries."
(Auténticos documentales de naturaleza salvaje)

Agency: DDB Duesseldorf, Germany

Creative Directors: Heiko Freyland & Alexander Reiss
Art Directors: Alexander Reiss & Michael Kittel
Copywriter: Heiko Freyland
Illustrator: Stefan Kranefeld

Published: May 2008

Duracell battery - Farewell soldier

Copy: "Lasts longer, much longer."
(Dura más, mucho más)

Agency: Ogilvy Johannesburg, South Africa
Creative Directors: Fran Luckin & Gerrry Human
Art Director: Martjie Louw
Copywriter: Taryn Scher

Red Cross - Food

Copy: "Worms will have it. Unless you donate."
(Será de los gusanos. A no ser que dones)

Agency: Paim Comunicação, Porto Alegre, Brazil
Creative Director: Fabio Bernardi
Art Director: Fabio Piucco
Copywriter: Marcio Blank
Illustrator: Fescher Neoilustração

Published: August 2008

Guinness Draught - Please Drink Responsibly Dance Steps

Copy: "Start here; Don't end here"
(Empieza aquí ; No acabes aquí )

Alcohol has long been associated with enjoyment and celebration. However, as a responsible producer of alcoholic beverages, Guinness® is committed to promoting responsible drinking and combating alcohol misuse.
The best way to interact with a consumer when they're enjoying a night out is not through stern messaging but rather through an entertaining platform that will drive the message, that alcohol should not be abused.
The mat mimics the drunken lurch of someone who had consumed too much alcohol, disguised as dance steps. The floor mat was then placed at entrances/exits to bars/pubs to remind drinkers to be more responsible when consuming alcohol.
(El alcohol ha sido asociado durante mucho tiempo con el disfrute y la celebración. De todos modos, como un productor responsable de bebidas alcohólicas, Guiness® esta comprometido a promover el consumo responsable y combatir el abuso del alcohol.
La mejor manera de interactuar con un consumidor cuando esta disfrutando de la noche no es a través de mensajes severos sino por medio de una plataforma divertida que conlleve el mensaje de que no debe abusarse del alcohol.
La alfombrilla, representa el tambalearse de alguien que ha consumido demasiado alcohol, a modo de pasos de baile. La alfombrilla fue colocada en las entradas/salidas de bares/pubs para recordar a los bebedores que han de ser mas responsables cuando consuman alcohol)

Agency: Saatchi & Saatchi, Cape Town, South Africa
Creative Directors: Anton Crone & Keith Christian
Art Director: Gareth Cohen
Copywriter: Rolf Fitschen

Released: March 2008

Nike - Gasol's Message

Copy: "Being Spanish is not an excuse anymore, it is a responsibility."
(Ser español ya no es una excusa, es una responsabilidad)

"This is a message for all my fans in Spain.
For those journalists that praised my travel from San Boi to the U.S.A.
Of course for all that boys and girls that have bought a shirt with the number 16 on it.
Also for the people that have congratulated me for my new job in L.A.
Thank you very much for everything. Thank you.
But there is something I have to tell you.
You are going ahead. If you are already satisfied you will be giving a little help to our country.
In fact you are limiting our possibilities.
It is great getting your country to admire you, but it is even better managing that the whole world admires your country. Don't you think so?"

Agency: Villarosas
Creative Directors: Oriol Villar & Fernando Codina
Art Director: Enric Soldevilla
Copywriter: Tuning
Agency producer: Melanie Andrada

NikolaMelita Hair Studio

Copy: "Let's play with your hair."
(Juguemos con tu pelo)

Agency: EuroRSCG, Prague, Czech Republic
Creative Director: Dejan Stajnberger
Art Director: Matija Vujovic
Copywriter: Dragan Vekic
Photographer: Goran Tacevski