Axe - Destiny

Copy: "So sorry destiny.
Axe. The power of a fragrance."
(Mala suerte destino.
Axe. El poder de una fragancia)

Agency: Ponce, Buenos Aires, Argentina
Group Creative Directors: Hernan Ponce, Hernan Ibarra-Puentes & Walter Aregger
Creative Directors: Ricardo Armentano & Analia Rios
Art director Christian Rosli
Copywriter: Juan Ure
Agency Producer: Jose Silva
Head of Production: Roberto Carsillo
Director: Paul Hunter (Prettybird)
Director of Photography: Don Davis
Executive Producer: Kerstin Emhoff
Editor: Damion Clayton (Rock Paper Scissors)
Post Production Company: A52
Music/Sound Production: Animal Music