Thursday, December 24, 2009

Volkswagen Passat Eco Fuel - Mushrooms

Copy: "For a perfect explanation of how little CO2 the Passat EcoFuel emits, simply read about mushrooms.
To read this text you need about 160 breaths, and emit around 20g CO2.
That's the same amount a Passat EcoFuel emits over one kilometer."
(Si buscas una explicación perfecta sobre el poco CO2 que emite el Passat EcoFuel, simplemente lee sobre setas.
Para leer este texto te han hecho falta aproximadamente 160 inspiraciones, tras las cuales has emitido alrededor de 20g de CO2.
Esa es la misma cantidad que un Passat EcoFuel emite por kilometro
)



Agency: DDB Stockholm, Sweden
Creative Director(s): Andreas Dahlqvist
Copywriter(s): Martin Lundgren
Art Director(s): Simon Higby
Planner: Cecilia Cederlid
Graphic Designer: Niklas Andersson

Blog Archive

FEEDJIT Live Traffic Feed