Tuesday, December 1, 2009

HSBC - Personal Responsibility

Copy: "Why would a bank be interested in people's values?
Because for many people responsibility is as important as money.
At HSBC we understand that people's values influence their financial decisions.
HSBC. The world's local bank."
(¿Por qué debería un banco interesarse por los valores de las personas?
Porque para mucha gente, la responsabilidad es tan importante como el dinero.
En HSBC nosotros entendemos que los valores de las personas pueden influenciar sus decisiones financieras.
HSBC. El banco local del mundo

Agency: JWT, London, Uk
Art Director: Mark Norcutt
Copywriter: Laurence Quinn
Agency: Producer: Doug Wade
Production Company: Academy Films
Director: Frederic Planchon
Producer: Lucy Gossage
Director of Photography: Patrick Duroux
Editor: Sam Rice-Edwards

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