Evian - Live Young

Copy: "Live young."
(Vive joven)

Agency: BETC Euro RSCG, Paris, France
Global Creative Director: Rémi Babinet
Art Director: Agnès Cavard
Copywriter: Valérie Chidlovsky
Photographer: Nathaniel Goldberg

Securite Routiere - The survivor

Copy: "Maybe you should stay. You can sleep here if you want.
We've had a drink. Why take the risk?
Or, we can have someone take you.
Imagine that you have an accident or you hurt someone else.
I know you feel fine, but you're really in no condition to drive.
Yes, you're right, I'll sleep here.
Great.
Just a few words can be enough to save a life. Don't let a friend who had a drink drive home."

(Quizá deberías quedarte. Puedes dormir aquí si quieres.
Hemos bebido. ¿Para qué arriesgarse?
O, podemos organizarlo para que alguien te lleve.
Imagina que tienes un accidente o dañas a alguna otra persona.
Sé que te encuentras bien, pero no estás en condiciones de conducir.
Si, tienes razón, dormiré aquí.
Genial.
Unas pocas palabras pueden ser suficientes para salvar una vida. No dejes conducir a un amigo que ha bebido)

Agency: Lowe Strateus, France
Creative Director: Vincent Behaeghel
Art Director: Frederic Rougier
Copywriter: Aurelie Guilbeau
Director: Xavier Mairesse
Agency Producer: Barbara Vaira
Production Company: Wanda Productions
Executive Producer: Claude Fayolle
Sound: The / Capitaine Plouf

GE - Doctors

Copy: "Imagine a day when your medical history could be on one secure place, easily accesed by your doctors who could collaborate more effectively and treat you better.
Electronic Medical Records from GE. Better health, for more people."
(Imagina un día en el que tu historial médico pudiera encontrarse en un lugar seguro, fácilmente accesible por tus médicos para que puedan colaborar más eficientemente y tratarte mejor.
Historial Medico Electrónico de GE. Mejor salud, para más personas)

Agency: BBDO New York, USA
Chief Creative Officer: David Lubars
Executive Creative Director: Don Schneider
Art Director: Matt Rivitz
Copywriter: Tyler Mangusson
Head of Production: Regina Ebel
Producer: Regina Iannuzzi
Editor: Nate Taylor (Crew Cuts)
Animation/Effects: Framestore
Music: Rani Vaz (Music For Picture)
Production company: Traktor
Director of Photography: Emmanuel Lubezki
Sound Design: Sonic Union

Audi First Choice Used Cars - Labyrinth

Copy: "Now it's easier to get in.
Audi First Choice used cars."
(Ahora es mucho más facil subirse a uno.
Gama Audi Primera Opción de coches usados)

Agency: DDB, Milan
Executive Creative Directors: Francesco Taddeucci & Luca Albanese
Art Director: Mattia Montanari
Copywriter: Riccardo Ciunci
Post-Production: Mozart

Published: February 2010

13th Street - Investigation

Copy: "Who is the assassin?
Send a friend for the police interrogation: Fold A
The body leaves for the morgue/Wound made by sharp object: Fold B
The suspect said he wasn't there the night of the crime: Fold C
However you find his DNA on the murder weapon: Fold D
You have found the killer.
13th Street. Reveal the detective within you."

(¿Quién es el asesino?
Envía a un amigo para el interrogatorio policial: Dobla A
El cuerpo es trasladado al depósito de cadáveres/Herida causada por objeto punzante: Dobla B
El sospechoso asegura que no se encontraba en la escena la noche del crimen: Dobla C
De todos modos encuentras su ADN en el arma homicida: Dobla D
Has encontrado al asesino.
Calle 13. Revela el detective que llevas dentro)

Agency: BETC Euro RSCG, France
Creative Director: Stéphane Xiberras
Art Director: Ludovic Labayrade
Copywriter: Antoine Lenoble
Strategic Planning: Julien Delatte
TV Producer: Michel Teicher
Producer: Sylvaine Mellat (Stink)

Pelephone - Musix

Copy: "Welcome to an infinite world of music.
Pelephone proudly presents: Musix. All the music you could ever want, on your laptop and on your mobile on the high-speed GSM network.
Pelephone. Welcome to another world."
(Bienvenido a un mundo infinito de música.
Pelephone se complace en presentar: Musix. Toda la música que puedas desear, en tu portatil y en tu móvil a través de la red GSM de alta velocidad.
Pelephone. Bienvenido a otro mundo)

Agency: BBR Saatchi & Saatchi Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Nadav Pressman
Art Directors: Oren Amiran & Tani Zeiffer
Copywriters: Tom Reuveni, Ori Slonim & Eliad Friedman
Planning Director: Libby Katz
Planner: Nir Duer

Hospital Santa Marcelina - Maze

Copy: "The faster you help the better.
Call 11 2070-6160 and donate any amount."
(Cuanto más rápido ayudes, mejor.
Llama al 11 2070-6160 y dona cualquier cantidad)

Agency: Hifi, São Paulo, Brazil
Creative Directors: Omar Caldas & Renato Prado
Art Director: Hugo Amaral
Copywriter: Omar Caldas
Illustrator: Bruno Mariano

Sennheiser - Nano Notes

Copy: "There is no silence.
Senheiser. Supreme audio engineering."
(No hay silencio.
Senheiser. Ingenieria suprema de audio)

Agency: Tribal DDB, Hamburg, Germany
Creative Director: Martin Drust
Art Directors: Alexander Livigni & Bjoern Halfmann
Copywriter: Nikolai Baradoy
Illustrators: Chis Iskander & Rafael Ahamad
Director: Michael Reissinger
Production Company: Deli Pictures

Published: January 2010

Aigle - Boots

Copy: "Aigle. For the reintroduction of man into nature."
(Aigle. Por la reintroducción del hombre en la naturaleza)

Agency: BETC Euro RSCG, France
Creative Director: Rémi Babinet
Art Director: Florence Bellisson
Assistant Art Directors: Cyril Arandel & Jane Girard
Copywriter: Valérie Chidlovski
Producer: Florence Douaud
Art Buyer: Corinne Blancheton
Photographer: Thiemo Sander
Producer: Rita
Model-maker: Gaël Langevin

Stella Artois 4% - Triple Piano

Copy: ""Stella Artois 4%. Triple Filtered with a smooth outcome."
(Stella Artois 4%. Triple filtración con un suave final)

Agency: Mother, London, Uk
Creative Director: Gustavo Sousa
Creative Team: John Cherry & Rodrigo Saavedra
Director: Fredrik Bond
Director of Photography: Alwin Kuchler
Agency Producer: Richard Firminger
Production Company: Sonny
Editor: Rich Orrick
Post-Production: Moving Picture Company
Post Production Producer: Julie Evans
VFX Supervisor: Bill McNamara
VFX Team: Stirling Archibald, Ludo Fealy & Drew Downes
Telecine: Jean Clement Soret
Sound Design: Factory

Tok&Stok - Matches

Copy: "Easy to assemble chairs/desks from the box to the living room/office."
(Sillas/escritorios fáciles de montar, de la caja al salón/a la oficina)

Agency: DDB Brazil
Creative Directors: Sergio Valente, Joao Mosterio, Daniel Bottas & André Pedroso
Creatives: Tiago Freitas, Flavio Pina & Denis Scorsato
Photographer: Sergio Prado

Colgate - 2 Minute Brushing

Copy: "Brushing for 2 minutes will be healty for everyone. Colgate."
(Cepillarse los dientes durante 2 minutos será sano para todos. Colgate)

Agency: Y&R, New York, USA
Executive Creative Directors: Antonio Sarroca & Guillermo Vega
Creative Directors: Icaro Doria & Menno Kluin
Art Director: Alexander Nowak
Copywriter: Feliks Richter
Art Buyer: Helen O’Neill
Illustrator: Andrey Gordeev
Typographer: Jessica Hische
Retoucher: Raul Pardo

Colgate 360 Sonic Power - One Is Enough

Copy: "333 strokes per second. Colgate 360 Sonic Power."
(333 pasadas por segundo. Colgate 360 Sonic Power)

Agency: Y&R, Dubai, United Arab Emirates
Creative Team: Shahir Zag & Komal Bedi Sohal
Photographer: James Day
Retoucher: Core Digital

Heineken - Auditorium

The most sacred moment guys have left is watching football with friends. But as time goes by, that moment is increasingly at risk. We reminded our target of this the very evening of the UEFA Champions League game Real Madrid vs. AC Milan.
We organized a fake event combining poetry and classical music at the same time as the match. Over 1000 AC Milan fans sacrificed the game on TV persuaded by our about 200 accomplices. 100 girlfriends. 50 professors. Many journalists too were involved as victims or accomplices. The event was broadcasted on SKY Sport, with interviews of famous sporting celebrities.
15 minutes after the begining of the concert, it could be read on the screen: Hard to say no to your boss, isn't it? To your girlfriend? And to the match? How could you even have thought of missing the big match? Are you still with us? Real Madrid and Milan are now on the pitch. Let's enjoy the match together. Heineken. Made to entertain.
Results: 1136 victims caught in the trap. Over 1.5 million watched them live on SKY Sport. 10 million saw them on the news the day after. Over 5 million unique visitors on the Internet in the two weeks after the event. Many fans appreciated the event on blogs, forums and social networks.

(El momento más sagrado que les queda a los chicos es ver el fútbol con los amigos. Pero con el paso del tiempo, ese momento va peligrando cada vez más. Nosotros recordamos a nuestro público objetivo de esto mismo, la tarde del partido de la Liga de Campeones de la UEFA entre el Real Madrid y el AC Milán.
Organizamos un evento falso que combinaba poesía y música clásica a la misma hora que el partido. Mas de 1000 fans del AC Milán sacrificaron ver el partido por la TV persuadidos por nuestros casi 200 cómplices. 100 novias. 50 profesores. Varios periodistas también se vieron implicados como víctimas o cómplices. El evento fue retransmitido por SKY Sport, con entrevistas a celebridades del mundo deportivo.
15 minutos después del comienzo del mismo, se pudo leer en la pantalla: ¿Es difícil decir que no al jefe, eh? Y a tu novia? ¿Y al partido? ¿Cómo pudiste pensar siquiera en perderte el gran partido? Sigues con nosotros? El Real Madrid y el Milán están ahora en el campo. Vamos a disfrutar juntos del partido. Heineken. Creada para entretener.
Resultados: 1136 víctimas cayeron en la trampa. Más de 1.5 millones de espectadores les vieron en directo a través de SKY Sport. 10 millones les vieron en las noticias el día después. Más de 5 millones de visitantes únicos en Internet en las dos semanas posteriores al evento. Muchos fans mostraron su apreciación por el evento en blogs, forums y redes sociales)

Agency: JWT Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Directors: Bruno Bertelli & Cristiana Boccassini
Art Director: Marco Viganò
Copywriter: Cristiano Tonnarelli

Polo Mints - Hole

Copy: "Polo. The mint with the hole."
(Polo. Los caramelos de menta con agujero)

Agency: JWT, Dubai, UAE
Executive Creative Directors: Chafic Haddad & Russell Heubach
Art Director: Husen Baba
Copywriter: Zahir Mirza
Illustrator: Xavier Cacho

Tap Project - Water Balloons

Copy: "Donate to UNICEF today and one day all children can enjoy clean, safe water like we do."
(Dona hoy a UNICEF y un día todos los niños podrán disfrutar de agua limpia y segura como lo hacemos nosotros)

Agency: Droga5, USA
Creative Directors: David Droga, Duncan Marshall & Ted Royer
Art Director: Jeff Anderson
Copywriter: Isaac Silverglate
Agency Producers: Sally-Ann Dale & Jonathan Scott Chinn
Director: Joaquin Baca-Asay
Production Company: Park Pictures
Producer: Lalou Dammond
Post Production: Company 3
Editor: Carlos Arias (Final Cut NY)

Natural Gas - Wool

Copy: "Who gives you the very softest heat?
Naturally, you choose Natural Gas."
(¿Quién te proporciona el calor más cálido?
Naturalmente, tú elijes Gas Natural)

Agency: TBWA, Brussels, Belgium
Creative Director: Jan Macken
Art Director: Michael Mikiels
Copywriter: Eric Maerschalck
Agency Producers: Mieke Vandewalle & Laurent Van Ausloos
Production Company: Lovo Films
Director: Olivier Babinet
Producer: Bert Brulez
Director of Photography: Frank Van den Eeden
Music: Etienne Charry

2010 Vancouver Paralympic Games - Ray Grassi Sledge Hockey

Copy: "Standing on the podium is overrated.
Vancouver Paralympic Games. 03.12.10."
(Lo de subirse al podio está sobrevalorado.
Juegos Olímpicos de Vancouver. 03.12.10)

Agency: BBDO Toronto, Canada
Creative Directors: Peter Ignazi & Carlos Moreno
Art Director: Julie Nikolic
Copywriter: Greg Buri
Photographer: Chris Woods

Published: February 2010

Antwerp Zoo - Giraffe

Copy: "All of a sudden you have a garden.
The Zoo annual pass."
(De repente tienes jardín.
El bono anual del Zoo)

Agency: Saatchi & Saatchi, Brussels, Belgium
Creative Director: Jan Teulingkx
Art Director: Arnaud Bailly
Copywriter: Ross McCurrach
Photographer: Marc Paeps
Account: Carolina Pizzutilo

Published: March 2010

Rotaract Club - Hidden Pattern

Copy: "Over 1 million children are secretly employed in industries across India. To end this exploitation, log on to www. rcmsp.org and vote for the use of 'No Child Labour' labels on products."
(Más de 1 millón de niños son empleados secretamente en industrias a lo largo de India. Para acabar con esta explotación, entra en www. rcmsp.org y vota por el uso de las etiquetas 'No al Trabajo Infantil' en los productos)

Agency: Publicis, Mumbai, India
Executive Creative Directors: Ashish Khajanchi & Prasanna Sankhe
Creative Directors: Akash Das & Vivek Rao
Art Directors: Ashish Phatak, Siddhesh Khatavkar & Snehal Bhuvad
Copywriter: Denise D'Silva
Illustrator: Sahebrao
Photographer: Avadhut Hembade

Marie Claire - The Naked Issue

Every year Marie Claire produces ‘The Naked Issue’ in which famous celebrities go nude for a good cause. To promote this, the agency created posters that used provocative crops to make naked bodies seem like faces being prepared for a shoot.

(Cada año, Marie Claire produce "El número/asunto al desnudo", para la cual diversas famosas se desnudan por una buena causa. Con la intención de promocionar esta edición especial de la revista, la agencia creó posters en los que cuerpos desnudos simulaban rostros siendo preparados para una sesión fotográfica esdrújula)

Agency: Network BBDO, Johannesburg, South Africa
Creative Director: Ivan Johnson
Art Director: Ross Nieuwenhuizen
Copywriters: Mike Pearson & Carla Kotze
Photographers: Barry White & Helena Rautenbach
Retoucher: Rafiek Newman
Producer: Nicole Buss
Make Up: Jade Leggett

Sunlight Anti-Bacterial Dishwasher - Bad Things

Copy: "Sometimes bad things happen to good plates/lunch boxes."
(A veces les pasan cosas malas a los buenos platos / las buenas tarteras)

Agency: Lowe Bull, Johannesburg, South Africa
Creative Director: Rui Alves
Art Directors: Juliet Honey & Miguel Nunes
Copywriter: Konstant Van Huyssteen
Photographer: Mark Lanning

Published: June 2009

Tropicana - Arctic Sun

Copy: "The Canadian arctic. 9. a.m. Day 31 without sunlight.
On January 8, we brought the sun to Inuvik, Northwest Territories. Because we believe brighter mornings make for brighter days."
(El ártico Canadiense. 9 de la mañana. Día 31 sin luz solar.
El 8 de Enero, trajímos el Sol a Inuvik, en los territorios del Noroeste. Porque creemos que una mañana mas brillante, hace que el día sea mejor aún)

Agency: BBDO Toronto, Canada

Creative Director: Ian MacKellar
Art Director: John Terry
Copywriter: Adam Bailey
Director: Samir Mallal
Agency Producer: Dena Thompson
Planner: Dino Demopoulos
Production: Radke Film Group
Executive Producer: Michael Haldane
Director of Photography: Chris Mably
Editor: Ross Birchall (Bijou Editorial)
Music: Apollo Studios
Production: Film Group, Vancouver

Deserres Art Store - Larger Than Life

In order to position ODS as the reliable source of endless art supplies, the agency decided to bring that idea to life, recreating iconic arts works out of a seemingly endless supply of the very materials needed to create such pieces.

(Con la intención de posicionar ODS como un proveedor de confianza en lo que a materiales de arte se refiere, la agencia decidió recrear icónicas obras de arte mediante una aparentemente interminable cantidad de los mismos materiales que fueron necesarios para crearlas en primera instancia)

6.500 coloured pencils
(6.500 lápices de colores)

600 bottles of paint
(600 botes de pintura)

4.500 pastels
(4.500 ceras pastel)

Agency: Nolin BBDO Montreal, Canada
Creative Director: Cher Campbell
Art Director: Jeffrey Limon
Copywriter: Christopher Jones
Agency Producers: Anne-Josée Simard & Alexandre Pellerin

DEVK - Crash Insurance

Copy: "Is you car insurance causing the most damage?.
Switch now! DEVK Insurance."
(¿Es tu seguro automovilístico lo que causa la mayor parte del daño?
¡Cámbiate ahora! DEVK Seguros)

Agency: Grabarz & Partner Werbeagentur, Hamburg, Germany
Creative Directors: Dirk Siebenhaar & Tom Hauser
Art Director: Heiko Notter
Copywriter: Oliver Brkitsch
Agency Producer: Judith Uhrlau
Production Company: Element E Filmproduction GMBH, Hamburg
Director: Alex Feil
Director of Photographer: Arne Schiel
Production Designer: Bader el Hindi
Post-Production: Optix Digital Hamburg
Soundstudio: Jan Dejozé (Loftstudios Hamburg)

Centraal Beheer - Just Call Us/Live Accidents

For Centraal Beheer's new “Just call us” campaign, the agency brought the slogan to the people. Several LIVE accidents where built and placed all around the country. Anyone could step into these accidents, and that generated thousands of unique photographs. At the “Just call us” LIVE website, people could download their own photo and vote for their favorite photos. The 80 photos that got the most votes were eventually used as outdoor posters. In this way, the Dutch people themselves determined what the new “Just call us” campaign looked like.

(Para la nueva campaña "Simplemente llámanos" de Centraal Beheer, la agencia sacó el eslogan a la calle. Varios accidentes EN VIVO fueron construidos y emplazados a lo largo de la geografía holandesa. Cualquiera podía formar parte de estos accidentes y ello generó miles de fotografías únicas. La página web "Simplemente llámanos" EN VIVO, daba a los participantes la opción tanto de descargarse sus fotografías como de votar por sus instantáneas favoritas. Las 80 imágenes que obtuvieron un mayor número de votos fueron en algún momento usadas como carteles de exterior. De este modo, fue el pueblo holandés el que determinó la imagen de la campaña "Simplemente llámanos")

Agency: DDB, Amsterdam, The Netherlands
Art Directors: Robert van der Lans & Dennis Baars
Copywriters: Ruben Sonneveld & Erik Falke
Illustrator: Joris Blomjous
Photographer: Mark Groen

Published: December 2009

Seat - The Road

Copy: "Avoid surprises.
AFS Side Lighting System. On Seat Ibiza."
(Evita las sorpresas.
Sistema de Iluminación Lateral AFS. En el Seat Ibiza)

Agency: Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Art Director: Jérome Gonfond
Copywriter: Benjamin Dessagne
Photographers: Ilario & Magali
Retoucher: La souris sur le gâteau
Art Buyer: Elena Mazzenti-Houel

Skoda - Foot Envy

Copy: "Your left foot will envy your right.
The new Skoda Octavia RS."
(Tu pie izquierdo envidiará a tu pie derecho.
El nuevo Skoda Octavia RS)

Agency: Leagas Delaney Hamburg GmbH, Germany
Creative Directors: Stefan Zschaler, Oliver Grandt & Willy Kaussen
Art Director: Petra Zarre
Copywriter: Lisa Maria Hartwich
Agency Producer: Patrick Plogstedt
Filmproduction: Element E GmbH Filmproduktion

Panadol - Tree

Copy: "Effective headache relief."
(Alivio efectivo de los dolores de cabeza)

Agency: Ogilvy & Mather Advertising, Beijing, China
Creative Director: Wilson Chow
Art Director: Shiyang He
Copywriter: Lianhui Hao
Illustrator: Feng Liu
Photographer: Tinghu Ye

Published: February 2010

KitKat - Chair Poster

Agency: JWT, Auckland, New Zealand
Executive Creative Directors: Peter Ogden & Angus Hennah
Art Director: Jordan Young
Copywriter: Mike Ramsay
Photographer: Troy Goodall
Production Manager: Darryn Warhaft
Production: Carl Moody (Bootleg)
Head of TV & Content: Megan Robertson

Nike - Human Chain

Agency: Wieden+Kennedy, Portland, USA
Executive Creative Directors: Mark Fitzloff & Susan Hoffman
Creative Directors: Alberto Ponte & Jeff Williams
Art Director: Ryan O’Rourke
Copywriter: Jason Bagley
Agency Executive Producer: Ben Grylewicz
Agency Producers: Cherie Appleby & Shannon Worley
Production Company: Smuggler
Director: Brian Beletic
Executive Producers: Lisa Rich, Brian Carmody & Patrick Milling-Smith
Head of Production: Laura Thoel
Line Producers: Suzanne Hargrove, Tim Kerrison & Dave Bernstein
Directors of Photography: David Lanzenberg & Matthieu Libatique
Production Designer: James Chinlund
Editorial Company: Rock Paper Scissors
Editor: Angus Wall
Post Producers: Mike Goble & Tricia Sanzaro
Post Executive Producers: CL Weaver & Linda Carlson Wall
VFX Company: MassMarket
Sound Designer: Brian Emrich
Music: The Hours - "Ali in the Jungle"
Mixer: Jeff Payne (Eleven Sound)
Producer: DJ Fox Engstrom

Hygiene Color Bleach - Red Stain

In order to show the product's efficacy, the agency created an ad that featured an optical illusion so that from a distance, it appears there is a stain on the clothes, but as one comes closer, the stain disappears. Finally, when close enough, the message can be read: Hygiene Color Bleach removes stains fast.

(Para mostrar la eficacia del producto, la agencia creó un anuncio a base de una ilusión óptica de modo que al verlo desde lejos, pareciera que la ropa tenia una mancha, pero al acercarse la misma desaparece. Finalmente, al estar suficientemente cerca, se puede leer el mensaje: Lejía de Color Hygiene, acaba rápido con las manchas)

Agency: McCann Worldgroup, Bangkok, Thailand
Chief Creative Officer: Martin Lee
Creative Director: Thidarat Nitikijphaiboon
Art Director: Apichai Inthutsingh

HP - Inventions

Copy: "Great ideas start mini.
HP mini notebooks."
(Las grandes ideas tienen comienzos mini.
Mini ordenadores portátiles HP)

Agency: Publicis, Gurgaon, India
National Creative Director: Emmanuel Upputuru
Creative Director: Anindya Banerjee
Art Directors: Raylin Valles & Rajit Gupta
Copywriters: Sudhir Das & Binoy S. Sarkar
Illustrators: Rajit Gupta & Raylin Valles

Published: December 2009

Ticket Travel Agency - Last Last Minute Travel

In order to create attention and interest for the famous Swedish travel agency TICKET as a provider of last-minute travel, tickets, the agency went for a creative media solution and created an ad were the person in the picture is reading the same magazine that the viewer of the ad is holding.
(Con la intención de llamar la atención y despertar interés hacia la famosa agencia de viajes sueca TRAVEL como proveedora de billetes last-minute o de última hora, la agencia escogió una solución creativa de medios y creo un anuncio donde se puede ver al sujeto de la imagen leyendo la misma revista que el espectador del anuncio está sujetando)

: Jung von Matt, Stockholm, Sweden
Creative Director: Johan Jäger
Art Director: Erik Dagnell
Copywriters: Petter Dixelius & Erik Wingfors
Photographer: Sven Prim

Published: February 2010

Kitadol - Bad Mood

Copy: "Get her back.
Kitadol Menstrual Period."
(Consigue que vuelva.
Kitadol para los dolores menstruales)

Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Francisco Cavada
Art Directors: Jorge Muñoz & Carlos Carrasco
Copywriters: Fabrizio Baracco & Cristian Martinez

Skopa Auto - Living Nature

Copy: "It’s not nature who should adapt.
Skoda Auto. Disposing of old cars and car parts properly."
(No es la naturaleza la que debe adaptarse.
Skoda Auto. Nos deshacemos de los coches viejos y de sus partes adecuadamente)

Agency: Leagas Delaney, Prague, Czech Republic
Creative Director: Tereza Sverakova
Art Director: Pauline Kerleroux
Copywriter: Igor Paleta
Photographer: Goran Tacevski