Ariel - Torture

Copy: "Stop being cruel to your clothes."
(Deja de ser cruel con tu ropa)

Agency: Saatchi & Saatchi, Mumbai, India
Creative Director: Juju Basu
Art Director/Illustrator: Sandeep Poyekar
Copywriter: Amit S Acharekar
Photographer: Amol Jadhav

Published: October 2008