Copy: "Dreams will have to wait.
The new E-Class with Attention Assist keeps its driver awake and alert."
(Los sueños tendrán que esperar.
El nuevo Clase-E con Attention Assist mantiene a su conductor despierto y alerta)
Agency: Jung von Matt/Alster, Hamburg, Germany
Executive Creative Directors: Deneke von Weltzien & Armin Jochum
Creative Directors: Thimoteus Wagner & Christian Fritsche
Art Director:Jonas Keller
Junior Art Director: Dennis Wagner
Copywriter: Daniel Pieracci
Agency Producers: Hermann Krug & Vanessa Fischbeck
Production Company: Bigfish Filmproduction Berlin
Director: The Vikings
Post production: Ghost VFX
Music + Sound Production: Oliver Thiede (Hastings Music GmbH)