IBCC (Breast cancer awareness) - Excuses

Copy: "I'm afraid. I don't have time. I'm too young. I never remember. I don't know how...
Excuses let the breast cancer grow. Do the self-exam today."
(Estoy asustada. No tengo tiempo. Soy demasiado joven. Nunca me acuerdo. No se cómo...
Las excusas permiten que el cáncer de mama crezca. Hazte el auto-examen hoy)

Agency: Ogilvy, São Paulo, Brazil
Creative Directors: Anselmo Ramos & Fred Saldanha
Head of Art: Denis Kakazu
Art Directors: Fernando Reis & Guilherme Nobrega
Copywriter: Marcelo Padoca
Production: Blacknail Pictures
Director: Rick Thiele
Director of Photography: Mario Ucci
Editor: Rick Thiele
Sound: Dr. DD & Bonde Fumegante