Copy: "93% of the people who saw this image, didn't notice that these are not pasta. Because they were looking at the sauce.
La Pasteria. We are good, very good in sauces."
(El 93% de las personas que han visto esta imagen, no se han dado cuenta de que esto no es pasta. Estaban mirando a la salsa.
La Pasteria. Somos buenos, muy buenos haciendo salsas)
Agency: Upset S.A., Athens
Creative Director: Olga Bellou
Copywriter: Eva Kakoulidi
Art Director: Olga Bellou
Photographer: Kitao
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