Tuesday, February 17, 2009

Noah Menschen für Tiere e.V. - Sample

NOAH is a private animals right group with the aim to make animal cruelty public.
In order to raise awareness of animal experiments in the name of the cosmetic industry, the agency published a fake cream ad with a product sample in it and the headline "Test now! Crème Vôle. Animates and refreshes dry and stressed skin." When the product sample was pulled out, a photo of a crying chimpanzee with his face wreathing in pain will appear, and a line calling to action: "Still thousands of animals are killed by experiments by the cosmetics industry. Donate now."

(NOAH es un grupo privado pro-derechos de los animales que busca destapar los abusos y la crueldad contra los animales.
Con la intención de crear conciencia social sobre la experimentación en animales en la industria cosmética, la agencia publicó un anuncio falso de crema con muestra gratuita incluida y el texto "Pruébala ahora! Crème Vôle anima y refresca las pieles estresadas." Cuando el consumidor retiraba la muestra del producto, se encontraba bajo la misma con la imagen de un chimpancé sufriendo dolor intenso acompañada de una linea llamando a la acción: "Miles de animales mueren a causa de experimentos en la industria cosmética. Dona ya.")




Agency: Jung von Matt/Alster, Germany
Creative Directors: Götz Ulmer, Daniel Frericks & Oliver Voss
Art Director: Florian Zwinge
Copywriter: Clemens Sehi
Illustrators: Frank Hose, Tobias Fritschen & Stefan Mildner
Photographer: Leo Krumbacher
Account Manager: Alexandra Beck

Released: December 2008

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