Copy: "Men can take anything, except the taste of diet cola.
Until now!
Pepsi Max, the first diet cola for men."
(Los hombres pueden soportarlo todo, menos el sabor de los refrescos de cola light.
¡Hasta ahora!
Pepsi Max, el primer refresco de cola para hombres)
Agency: TBWA\Chiat\Day, Los Angeles, USA
Global Director of Media Arts: Lee Clow
Executive Creative Director: Rob Schwartz
Creative Director: Brett Craig
Creative Director: Joe Shands
Art Director: Susan Alinsangan
Copywriter: Ron Schlessinger
Director of Broadcast: Richard O’Neill
Executive Producer: Anh-thu Le
Senior Producer: David Hoogenakker
Asst. Producer: Doris Chen
Director of Business Affairs: Linda Daubson
Business Affairs Manager: Laura Drabkin
Broadcast Traffic Supervisor: Saeyoung Kim
Group Account Director: Erica Hoholick
Account Director: David Dreyer
Management Supervisor: Romy Flint
Account Executive: Maura Menepace
Production: Epoch Films
Director: Matt Aselton
Executive Producer: Charlie Cocuzza
Producer: Marc Marrie
Director of Photography: Tami Reiker
Editorial: Venice Beach Editorial
Editor: Dan Bootzin
Additional Editing: William Sacdalan
Producer: Hunter Conner
Assistant Editor: Daniel Reitzenstein
Executive Producer: Hunter Conner
Online/VFX: The Mill
Executive Producer: Ben Hampshire
Producer: Asher Edwards
VFX Set Supervisor / Lead Flame : Giles Cheetham
Flame : Ross Goldstein
Lead CG - John Leonti
Mix: Play Studios
Executive Producer: Sara Hartman
Mixer: John Bolen