Sympatex - Nature's Problems

Copy: "Nature already has enough problems. Don't bother it with more.
100% recyclable outdoor equipment.
Sympatex. If nature had a choice."
(La naturaleza ya tiene demasiados problemas. No la molestes con más.
Equipación 100% reciclable.
Sympatex. Si la naturaleza pudiera elegir)

Agency: Serviceplan Hamburg, Germany
Creative Directors: Maik Kähler, Christoph Nann, Alex Schill & Axel Thomsen
Art Directors: Maik Kähler & Roman Becker
Copywriters: Christoph Nann & Marietta Mandt-Merk

FHM - Rorschach Test

Copy: "98 percent of all men don't see a frog here.
FHM. Men are like that."
(El 98% de los hombres no ven aquí una rana .
FHM. Los hombres son así)

Agency: Serviceplan, Munich, Germany
Creative Director: Joachim Schöpfer
Art Directors: Bernd Lutieschano, Martin Kleint, Michaela Gressbach & Tina Einbrodt
Copywriter: Nadine Robausch

Published: January 2009

Münchner Tafel

Copy: "Merry Christmas!
There are 177.000 people in Munich living below the poverty line.
The Münchner Tafel regularly provides food for 15.000 of them. Please help us extend our support to more of those who need it. Thank you."
(¡Feliz Navidad!
Hay 177.000 personas en Munich viviendo por debajo del umbral de la pobreza.
Münchner Tafel provee alimento regularmente a 15.000 de ellas. Por favor ayúdanos a seguir extendiendo nuestro apoyo a aquellos que mas lo necesitan. Gracias)

Agency: Serviceplan/Dritte Werbeagentur, Munich, Germany
Creative Director: Christoph Everke
Art Director: Alexander Nagel
Copywriter: Cosimo Möller
Graphic Designer: Massimiliano Petrolli
Photographer: Felix Holzer

Gardena Lawnmowers - Quiet

Copy: "Gardena 35E. The world's quietest lawn mower."
(Gardena 35E. El cortacesped más silencioso del mundo)

Agency: Serviceplan, Dritte Werbeagentur, Munich, Germany
Creative Director: Christoph Everke
Art Director: Alexander Nagel
Copywriter: Cosimo Möller
Managing Director: Stefanie Kandt

Varta Flashlights - Lights on

Agency: Serviceplan, Dritte Werbeagentur, Munich, Germany
Creative Director: Christoph Everke
Art Director: Alexander Nagel
Copywriter: Cosimo Möller
Production: Elaine Viebrock & Tanja Bruhn (cobblestone)
Postproduction: Marc Paap & Torsten Eichten (schoenheitsfarm)
Director: Marc Paap
Managing Director: Alexander Monagas

Aired: March 2008

Hut Weber - Hitler vs. Chaplin

Copy: "It's the hat."
(Es el sombrero)

Advertising Agency: Serviceplan Hamburg/München, Germany
Creative Directors: Axel Thomsen & Alexander Schill
Art Director: Jonathan Schupp
Copywriter: Francisca Maass

Child Health Foundation - Heaven

Copy: "Some children get to heaven earlier."
(Algunos niños llegan antes al cielo)

Agency: Serviceplan, Germany
Creative Director: Ekki Frenkler
Art Director: Sybille Stempel
Copywriters: Carlos Obers & Christine Deinhart
Photographer: Camillo Büchelmeier

Heinz Ketchup - Tomato

Copy: "Since 1869 free from colourings and preservatives."
(Desde 1869 libre de colorantes y conservantes)

Agency: Serviceplan, Dritte Werbeagentur, Munich, Germany
Creative Director: Christoph Everke
Art Director: Alexander Nagel
Copywriter: Cosimo Möller
Photographer: Andreas Huber

Published: January 2007

Child Health Foundation - Live fat

Copy: "Eat healthy.
4.5 million children in Germany are obese or overweight."
(Come sano.
4.5 millones de niños en Alemania son obesos o sufren sobrepeso)

Agency: Serviceplan Hamburg, Germany
Art Directors: Till Diestel & Sebastian Kaufmann
Copywriter: Menno Kluin
Digital Artist/Photographer: Aaron Padin

Published: April 2007