WWF - Heroes

Copy: "Be the hero."
(Se el heroe)

James Woodburn saves the planet, by watering after 6pm.
(James Woodburn salva el planeta regando despues de las 6 de la tarde)


Iris Jenkins saves the planet, by switching off lights.
(Iris Jenkins salva el planeta apagando las luces)


Jeremy Fortuin saves the planet, by turning his TV off standby.
(Jeremy Fortuin salva el planeta apagando el standby de su TV)


Lungisa Madike saves the planet, by showering, not bathing.
(Lungisa Madike salva el planeta duchándose en lugar de bañarse)


Candice Serfontein saves the planet, by shopping with reusable bags.
(Candice Serfontein salva el planeta usando bolsas reutilizables cuando va de compras)

Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz & Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Still Images
Photographer: Misha Taylor

Published: May 2008