Copy: "Wake up. Take Action."
(Despierta. Actúa)
Agency: Leo Burnett, Bogotá. Colombia
Creative Directors: Carlos Murad & Otavio Schiavon
Art Directors: Germán Espitia & Camilo Carvajal
Copywriters: Camilo Carvajal & Germán Espitia
Director: Camilo Matiz