Tuesday, May 27, 2008

Rexona - Propaganda

"To quell body odor is to show your sense of responsibility towards the community."
(Sofocar el olor corporal es mostrar tu sentido de responsabilidad hacia la comunidad)


"Using Rexona preserves the purity of the environment."
(Usar Rexona preserva la pureza del entorno)

Client: Rexona deodorant
Agency: Lowe Limited Vietnam
Joint Executive Creative Directors: Brandie Tan & Tin Sanchez
Art Director: Erik Nguyen
Copywriter: Bich Ngoc Nguyen
Illustrator: Take Studio

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