Thursday, May 22, 2008

Portuguese League Against AIDS - Recycle

Copy: "Science is doing everything to fight AIDS. Even plastic is helping. For every 20 bottles that you put in the recycling bin, the Portuguese League Against AIDS will receive a donation. Recycle and help us to defend those who are defenseless. "
(La ciencia está haciendo todo lo posible para luchar contra el SIDA. Hasta el plástico está ayudando. Por cada 20 botellas que pongas en el contenedor de reciclaje, la Liga Portuguesa Contra el SIDA recibirá una donación. Recicla y ayúdanos a defender a aquellos que se encuentran indefensos)





Agency: McCann Erickson Portugal
Creative Directors: Diogo Anahory & José Carlos Bomtempo
Art Director: André Lopes
Copywriter: Emerson Braga
Photographer: Claus Stellfeld

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