To communicate the principal benefit of the system LoJack, the easy recovery of a stolen vehicle, a direct mail was developed from the phrase "It is easier to find a needle in a hay-stack", taking it a literal form.
With the help of a powerful magnet, to find a needle is very easy. With LoJack's help, to find a stolen car is easy as well.
(Para comunicar el beneficio principal del sistema LoJack, la sencilla localización de un coche robado, se desarrolló un mailing directo a partir de la frase "Es como encontrar una aguja en un pajar", tomando esta una forma literal.
Con la ayuda de un potente imán, encontrar una aguja es muy sencillo. Con la ayuda de LoJack, encontrar un coche robado es igual de sencillo)
Copy: "When it looks for it, it finds it. Verify it with this magnet."
(Cuando busca, encuentra. Compruébelo con este imán)
(Cuando busca, encuentra. Compruébelo con este imán)
Advertising Agency: Leo Burnett Colombia
Creative Directors: Otavio Shiavon & Carlos Murad
Art Directors/Copywriters: Charles Díaz & Germán Espitia
Released: March 2008
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