Copy: "Become the king of bluff."
(Conviértete en el rey del farol)
(Conviértete en el rey del farol)
Agency: DDB, Paris, France
Creative Directors: Alexandre Hervé & Sylvain Thirache
Copywriter: Olivier Lefebvre
Artistic Director: Benjamin Marchal
Art Buyer: Sophie Mégrous
Account Supervisor: Georges Djen
Photographer: David Stewart
Retouching: B'pong