The Economist

"Balance. A story fall down without it."
(Equilibrio. Una historia se cae si carece de él)


"If you find rubiish in The Economist it's because there's an extremely interesting story about rubbish."
(Si encuentras basura en The Economist es porque hay una historia extremadamente interesante sobre la basura)

Agency: AMV BBDO, London, UK
Executive Creative Director: Paul Brazier
Art Director: Paul Cohen
Copywriters: Mark Fairbanks & Tim Riley