Sony PlayStation 3 Slim - The Play Face

Agency: Wieden + Kennedy, Tokyo, Japan
Executive Creative Director: Sumiko Sato
Creative Director: +cruz
Art Directors: Shane Lester & +cruz
Copywriter: Andrew Miller
Agency Producer: Kenji Tanaka
Production Company: Partizan Darkroom
Director: Timothy Saccenti
Producer: Russell Curtis
Executive Producer: Jordan McGarry
Production Service Company: Camp Kaz
Director of Photography: Naoki Noda
Editor: Dayn Williams (Cut + Run)

Ikea - Hi-jacked Train

In order to persuade the Japanese consumers that home furnishing is a great and fun way to improve their life at home and succesfully launch IKEA's first store in Kansai region, the agency hi-jacked an entire train both inside and outside. Furnishing it with IKEA textiles & complements, they demonstrated that a monotonous daily place can be transformed into a place full of inspiration, with just a few things. The chosen train was a symbolic line connecting from the centre of Kobe-city to IKEA Portisland store.
TV, newspapers, online and other media made the IKEA launch event/store opening a major story, creating extensive WOM. Opening day sales set the world record for all IKEA stores, with nearly 40,000 customers.

(Con la intención de persuadir a los consumidores japoneses de que amueblar una casa es una buena y divertida manera de mejorar su vida en casa y lanzar exitosamente la primera tienda IKEA de la región de Kansai, la agencia asaltó completamente un tren por dentro y fuera. Decorándolo con telas y complementos de IKEA, demostraron que un lugar en el que predomina la monotonía a diario puede ser transformado en un lugar lleno de inspiración simplemente mediante el uso de determinados cosas. El tren elegido fue una linea simbólica que conectaba el centro de la ciudad de Kobe con la tienda IKEA de Portisland.
Medios como la Tv, periódicos, online y demás hicieron que el evento de apertura de la tienda IKEA se convirtiese en una importante historia, generando un impresionante buzz a su alrededor. Las ventas del día de apertura marcaron un record mundial de todas las tiendas IKEA, con cerca de 40.000 clientes)


Copy: ""From the place to sleep, to home to enjoy."
(De un lugar donde dormir, a un hogar que disfrutar)

Agency: ADK Tokyo, Japan / DRILL Tokyo, Japan
Executive Creative Director: Ken Shimizu
Creative Director: Osamu Enari
Art Director: Akio Yamauchi
Copywriter: Takeshi Tsuji
Producers: Naoko Sato & Ryuji Ueno

Sagami Original Condoms - Love Distance

Copy: "...and yet love needs distance.
Sagami Original 0,02. The world's thinnest condom."
(...y aún así, el amor necesita distancia.
Sagami Original 0,02. El preservativo más fino del mundo)

Agency: GT Tokyo, Japan
Creative Director/Art Director/Copywriter: Naoki Ito
Designer: Saiko Kamikanda
Technical Director: Qanta Shimizu
Producer: Atsuki Yukawa
Production Company: NON-GRID
Director: Kan Eguchi
Director of Photography: Takahiro Konomi
Music: Ryuichi Sakamoto

Honda - Drop

Copy: "Drive every drop."
(Conduce cada gota)

Agency: Wieden+Kennedy, Tokyo/London
Copywriters/Art directors: Michael Russoff & Caroline Pay
Director: Jake Scott
Editor: Adam Rudd, Final Cut, London
Production company: RSA Films, London
Post-production: MPC, London
Audio post-production: Wave, London

Nike Japan - Revolution

Agency: Wieden + Kennedy, Tokyo, Japan
Executive Creative Directors: Sumiko Sato & Hiroshi Yonemura
Creative Director: Kounosuke Kamitani
Art Director: Naoki Ga
Director: Laurent Chanez
Executive Producer: Joe Masi
Head of Production: Alana Hall
Line Producer: Skot Bradford
Editor: Brad Waskewich (Spotwelders)
Post/Effects: The Mill
CG Artist: Dave Parker
Colorist: Damien Van Der Cruyssen
Music: ELEVEN
Mixer: Jeff Payne

Air Date: 2008

Black Malt Whisky Scarecrow

Copy: "The Multilayered Black"
(El negro multimatiz)

Agency: Ogilvy & Mather, Tokyo, Japan
Creative Director/Copywriter/Art Director: Shingo Ichimura
Photographer: Akira Sakamoto
Designer: Etsuko Shirayanagi
Digital Retouch: Takashi Taniai
Producer: Norihisa Fujita
Production: amana/silo
Client Supervisor: Ichiro Akuto