Mango Fashion Awards - Puppets

Copy: "Pull the string"
(Mueve los hilos)

Jean Paul Gaultier


Donatella Versace


Giogio Armani

Agency: Bassat Ogilvy & Mather Barcelona, Spain
Creative Directors: Francesc Talamino & Isa Sánchez
Art Director: Francesc Talamino
Copywriter: Isa Sanchez
Photographer: Garrigosa Studio
3D: Keytoon

Respiralab Clinic - Sheeps

Copy: "Respiralab Medical Center Of Sleep Disorders."
(Respiralab. Centro de Tratamiento de Trastornos del Sueño)

Agency: Koenig & Partners, Guayaquil, Ecuador
Creative Director: Juan Manuel Koenig
Art Director: Susana Vasquez
Copywriter: Gilda Valle
Illustrator: Blu Media
Photographer: Luciano Koenig

Published: March 2008

VRT Sporza - Olympic Commercial

Copy: "68 olympic sports in 17 days can be confusing.
Sporza TV keeps you on track."
(68 deportes olímpicos en 17 dias pueden confundir a cualquiera.
Sporza TV te mantiene al tanto)

Agency: Duval Guillaume Brussels, Belgium
Creative Directors: Peter Ampe & Katrien Bottez
Copywriter: Frederic Lootens
Art Director: Bart Van Peer
Production Company: Caviar
Director: Bram Van Riet

Fairy - Spiral

The press ad for Fairy diswashing liquid features a spiral self-adhesive tape with various meals printed on. Placed on a white plate it has the green Fairy drop in the middle, not glued to the plate. Once you pull the drop, the entire "food" is lifted off the plate, leaving it perfectly clean.
(El anuncio de prensa para el líquido lavaplatos Fairy se compone de una cinta en espiral autoadhesiva con varias comidas impresas sobre ella. Superpuesta sobre un plato blanco, tiene suelta la gota verde de Fairy en la mitad. Al tirar de la gota, toda la "comida" se despega del plato, dejándolo perfectamente limpio)


Copy: "The power of one drop."
(El poder de una gota)

Agency: Grey Bucharest, Romania
Creative Directors: Claudiu Dobrita & Stefan Vasilachi
Art Director: Mihai Tenovici
Copywriter: Cristina Popescu
Photographer: Tudor Cuciuc

Released: April 2008

Orion insecticide - Paradise

Copy: "Passport to paradise."
(Pasaporte al paraiso)

Agency: Altraforma, Barcelona, Spain
Creative Director: Sergi Zapater
Art Directors: Fran Morata & Noemí Barón
Copywriter: Yoryo Hortolá
Photographer: Pep Herrero
Digital Retouching: Quim Boix

Published: April 2008

Axe 3 - Integrated Campaign

Axe 3 is a set of two deodorants whose fragances called "1" and "2" work independently but, when mixed, create a third fragance: Axe 3. This product proposition, novel from its very conception, required a high impact campaign to generate product trial and, at the same time, needed to be anchored in the territory of seduction (Axe's territory) while fundamentally not leaving any doubts regarding what the product was communicating: mixable fragances. The campaign was thought out in such a way so that the consumer would receive the clear message that is good to mix, and that when it comes to seduction, they could expect even better results. Each medium had at its base the mix of women but approached from a specific angle, thereby managing to take ownership of the world of combinations/mixes.
(Axe 3 es un set de dos desodorantes cuyas fragancias llamadas "1" y "2" trabajan independientemente pero, cuando son combinadas, crean una tercera fragancia: Axe 3. Esta propuesta de producto, innovadora desde su mismo concepto, requería una campaña de alto impacto para generar la prueba del producto por parte de los consumidores y, a la vez, necesitaba ser anclada en el terreno de la seducción (el territorio Axe) sin dejar lugar a dudas sobre lo que el producto quería comunicar: fragancias combinables. La campaña fue pensada de tal manera que el consumidor recibiera el claro mensaje de que es bueno combinar, y que en lo que a la seducción se refiere, podía esperar mejores resultados. Cada medio tenía como punto de partida la combinación de mujeres pero enfocado desde un ángulo especifico, de manera que se lograra controlar el mundo de las combinaciones/mezclas)

Copy: "Mixing is good."
(Mezclar es bueno)


"Executive + Volley Player"
(Ejecutiva + Jugadora de Voley)


"Schoolgirl + Skier"
(Colegiala + Esquiadora)


"Psychologist + Swimmer"
(Psicologa + Nadadora)

Agency: Vegaolmosponce Argentina
Executive Creative Director: Hernán Ponce
Client Service Director: Vanina Rudaeff
Integrated Communications Director: Gonzalo Vidal
Creative Directors: Sebastián Stagno & Rafael D'Alvia
Regional Brand Director: Néstor Ferreyro
Integrated Creative Director: Marcela Augustowsky
Integrated Brand Director: Hernán Zamora
Copywriters: Matias Corbelle & Diego Sanchez
Integrated Art Director: Juan Manuel Blasco
Integrated Copywriter: Julian Ibarlucea
Brand Planning Director: Diego Luque

Viña Monty - Noé

Copy: "Great with all kinds of meat and roast."
(Genial con todo tipo de carnes y asados)

Agency: DDB Madrid Spain
Executive Creative Director: José Gamo
Creative Directors: Jon Lavín & Quique Camina
Art Director: Quique Camina
Copywriter: Jon Lavín
Illustrator: Francisco Solé

Published: November 07