Sunday, June 1, 2008

Fairy - Spiral

The press ad for Fairy diswashing liquid features a spiral self-adhesive tape with various meals printed on. Placed on a white plate it has the green Fairy drop in the middle, not glued to the plate. Once you pull the drop, the entire "food" is lifted off the plate, leaving it perfectly clean.
(El anuncio de prensa para el líquido lavaplatos Fairy se compone de una cinta en espiral autoadhesiva con varias comidas impresas sobre ella. Superpuesta sobre un plato blanco, tiene suelta la gota verde de Fairy en la mitad. Al tirar de la gota, toda la "comida" se despega del plato, dejándolo perfectamente limpio)


Copy: "The power of one drop."
(El poder de una gota)



Agency: Grey Bucharest, Romania
Creative Directors: Claudiu Dobrita & Stefan Vasilachi
Art Director: Mihai Tenovici
Copywriter: Cristina Popescu
Photographer: Tudor Cuciuc

Released: April 2008

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